Why Reviews Matter to Your Business

Why Reviews Matter to Your Business

Why Reviews Matter to Your Business

By John Jantsch

Marketing Podcast with Aaron Weiche
Podcast Transcript

Aaron Weiche headshot

My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews.

Prior to joining GatherUp, Weiche worked for 20 years in digital marketing, most recently as COO of Spyder Trap, a digital agency based in Minneapolis. He speaks nationally about search marketing, web design, and reputation management.

On this episode, we discuss Weiche’s work with GatherUp, and he shares everything small business owners need to know about soliciting reviews, and monitoring and managing their online reputation.

Questions I ask Aaron Weiche:

  • Do reviews matter in every industry?
  • Do consumers understand the difference between first-party and third-party reviews?
  • What drives a happy customer to take that extra step and write a review?

What you’ll learn if you give a listen:

  • Why depth of information matters more than the source of the review.
  • How small business owners should respond to reviews.
  • How reviews play into a business’s SEO.

Key takeaways from the episode and more about Aaron Weiche:

Like this show? Click on over and give us a review on iTunes, please!

Break Through the Noise book coverThis episode of the Duct Tape Marketing Podcast is brought to you by Break Through the Noise, the new book from Tim Staples. Staples is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio.

In this book, Staples shares his nine-step approach that anyone can use to launch their product or service, capturing the attention of millions of people online, without having to spend millions of dollars.

Learn more about the book and order your copy here!

 

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Mastering the Art of Selling Your Business
Marketing Podcast with John Warrillow In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer. Questions I ask John Warrillow: What does this […]
Podcast
How to Lead a Team From Anywhere
Marketing Podcast with David Burkus In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams Questions I ask David Burkus: Is there a […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866