In this week’s episode of the Duct Tape Marketing podcast I went to a really big business that is doing a great job marketing to small business. Marcy Shinder, VP of Brand Marketing and Strategy for OPEN from American Express, spent some time talking about the ways AMEX is connecting with small business.
B2B Magazine named Shinder one of its top marketers of the year. In her roll Shinder spends a great deal of time networking and building trust with small business owners. It’s a pretty refreshing approach for a big company and comes through in OPEN’s entrepreneurial approach to business.
You can find out more at OPENForum.com as well.