Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jan Marciniak – Enjoy!
When marketing your business you have a lot of ends to meet. Your goal should always be to systemize your marketing campaigns in a way that their success is repeatable and the process can be carried out by almost anyone. And since you do not want to do the same work over again and again you need to implement processes and systems that automate the technical and operational parts of your marketing efforts as much as possible.
1. Automate Lead Generation, at least a little bit
To automate the lead generation process would be a dream come true for every business. This step is the one where mostly manual labor is necessary. But you can systemize the processes that you need to go through in order to create a new lead generation campaign or landing page on your website and test it so that it is almost automated.
Reduce your time spent from the first campaign idea to a finished landing page by using tools that allow you implement quickly and change settings with ease.
In order to test out ideas for landing pages and their variations you can use tools like Unbounce or LeadPages to create a landing page from an idea within minutes and implement it without any programming knowledge. With their built in analytics you can easily see what works and what doesn’t.
On the backend you will need some kind of email marketing automation tool that lets you automatically segment your leads depending on the source.
2. The Mother of Automated Marketing – Perfect Email Marketing Automation
Email marketing is one of the most powerful but mostly overlooked marketing tactic that can be automated to almost 100%. It seems like everybody knows that having a newsletter is important. But what about an automated series of emails that give the recipient value, draw him closer to your brand and eventually make him buy your product?
You will keep potential customers engaged and informed over a period of weeks or months without any extra investment of your time, 100% automated.
Services like aweber or mailchimp can be used by anyone without any technical knowledge; self-hosted tools like sendy need some technical knowledge to set up but are a lot cheaper.
3. Automate you Social Media Activities and Appear Everywhere
Like with any other marketing efforts you need to find the right balance between automation and manual engagement with your customers. In order to create an efficient social media marketing process you need to have the right automation tools.
You need to set up an automated system so that you do not need to post your message to every social media platform available. Instead you should use a service that lets you post to all services at once. You can use services that are designed exactly for that like buffer or create your custom social media distribution process with automation tools like zapier or ifttt.
The rest of the time you will need to monitor your social media activities, which can also be automated pretty easy. There are several tools to manage your social media analytics. With tools like twittaquitta where you can monitor all your unfollowers you can easily get insights into you social media campaigns without doing any manual analyzing.
4. Active Customer Communication in a Fraction of the Time
Communicating with your customers is a vital but time consuming task. There are however processes that you can implement which streamline customer communication. You will still need to actively communicate with you customers, but will be able to do it in a fraction of the time and have time for other important things.
Instead of repeating email texts over and over you should use text expander programs (Lh Texter; TextExpander). With a simple shortcut you can insert repetitive text blocks into your mails and save a ton of time.
An extensive and regularly updated FAQ section on you website will also save you a lot of typing and trouble.
5. It does not Stop with The Campaign – Automate you Analytics
In order to fully automate your marketing efforts you will also need to have an automated analytics process. For many tasks a combination of Google Analytics can be used. By creating custom events for your relevant tasks you can get a fully automated report for every landing page or email campaign that you send out.
All tools that you need are out there, mostly free. Start setting up your marketing machine today to reap the benefits in the time to come.
Jan is the co-founder of TempoTrac time tracking, an application that helps you get your work time under control and blogs on business, social media and productivity hacks.