Are You Feeding the Snack Culture
Find a Consultant Become a Consultant

Are You Feeding the Snack Culture

Are You Feeding the Snack Culture

By John Jantsch

Wired had an interesting feature on what’s being called the snack culture. The snacks they are referring to, however, are bite size information snacks.

The idea is that people seemed obsessed with consuming information in quick hits rather than investing attention in a deeper read. There are lots of reasons for this, but as a marketer you may need to cater to this growing trend too.

I still believe that white papers and thought provoking, education based marketing materials are essential for the prospect that is ready to be nurtured in this way, but I think it’s equally important that you find ways to deliver the snacks of information that can help people begin to develop the relationship that makes them want to deeper.

If you publish a newsletter, consider a tip of the day format. If you publish a “7 Steps” how to report, think about breaking each step into a mini-report and adding a two minute audio with each step. If you use seminars and workshops to promote, produce very condensed video shorts that give the flavor. A key to feeding the snack culture seems to be interaction and rich media.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

The Top 10 Duct Tape Marketing Podcast Episodes for 2021
As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of […]
The Top 10 Duct Tape Marketing Podcast Episodes for 2020
2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.