All Ad Spending To Go Digital

All Ad Spending To Go Digital

All Ad Spending To Go Digital

By John Jantsch

Media Post ran an article this morning quoting a Microsoft exec claiming that within three years most of their $1billion ad spending will be in the digital space.

“We’re actually pretty confident that by 2010, the majority of our media mix will shift to digital,” said Mich Mathews, senior vice president of the company’s central marketing group, at the AAAAs media conference.”

I guess you either see that as doom or opportunity depending on where you sit at the table. It’s as clear a sign as small business should need though to help them understand that they too must get digital, get online, start using the marketing tool that’s driving the engine these days.

You don’t have to be Microsoft or a major television network to understand the symbolic nature of this story.


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
Facebook and Google Ads – The Keys to Small Business Paid Search
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x