A Marketing Book Club

A Marketing Book Club

A Marketing Book Club

By John Jantsch

I’ve always loved the idea of a book club, but I’ve never gotten around to joining one. Don’t get me wrong, I read 2-3 books a week. As you might guess, the books I read are mostly business, marketing and personal growth types, not just every book club out there wants to dive into that kind of stuff – until now!

One of my favorite online marketing stops, MarketingProfs, just announced a “book club for marketers.” The club is hosted by DailyFix blog contributor Christina Kerley and will feature a new book every other month.

Here’s how it works:
#1 Kick-off: Every 2 months a new book is announced through an Author Q&A circulated via the MarketingProfs newsletter and posted right here at MarketingProfs Daily Fix blog. The first 30 people to sign-up for each segment receive a free, author-signed book–but an unlimited number of people can take part in the club.
#2 Read: Members are given approximately 5-6 weeks to read each book (and to allow time for mailings).
#3 Group Review: Through an online review area we’ll discuss the book’s themes, ask questions of the authors–and one another–as well as rank the book. I’ll announce the date that group review starts here at the blog and via e-mail notifications.

While I suspect the first 30 spots have been snapped up already, the inaugural book is Citizen Marketers by Ben McConnell and Jackie Huba.
(Listen to a recent interview with Ben McConnell on the Duct Tape Marketing Podcast.)


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