A Blog Network for Referrals – Duct Tape Marketing

A Blog Network for Referrals

A Blog Network for Referrals

By John Jantsch

One of my favorite referral marketing strategies involves forming a network of businesses that can help your clients and formally finding ways to refer those providers when your client needs them.

So, the electrician has a handy list that includes a plumber, heating contractor, roofer, landscaper and anything else his clients need. Then, since they already trust him, they trust whoever he refers.

Now, let’s add blogging to the mix. What if you were an accountant and you started a “Small Business Survival” blog and invited your most trusted advisors to author blog posts on ideas that pertained to their expertise. You would cover taxes and accounting and you would invite a marketing pro, lawyer, financial planner, computer technician and executive coach to add content with you.

Your target market gets the benefit of great content and you and your referral network become the preferred small business resource. Oh, and I’ll bet you can get the home town business paper to write a story on this unique marketing approach.

Most of the blogging software allows for multiple authors. The Professional version or TypePad does this quite well and still allows you to maintain control of the blog.

How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

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