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ELEMENTS OF A

Small Business Marketing System.

Elevate your small business with tailored marketing solutions. Unleash your potential by focusing on the core 7 essential elements of a small business marketing system. 

 7 Essential Elements 

we go to work on to grow your business.

  • Create a core message and strategy of difference
  • Build a website that converts visitors to customers
  • Master everyday SEO to help prospects find you
  • Let your customers talk about how great you are with reviews
  • Use social media to create awareness and build trust
  • Capture leads ready to buy now with online advertising
  • Access real-time reporting to see what’s working  and what’s not

1

Create a core message and strategy of difference

Finding a way to stand out in the mind of your ideal customers, something differentiates your business from every other business that seems to provide the same products and services as you, is hard work, but it might be the most important discovery you can make.

To help discover the perfect strategy for your business we’ll:

  • Stand out to your ideal customers
  • Discover your core differentiators
  • Create a core message that targets the problems your ideal customers want to solve

Marketing lives and dies by developing "Strategy Before Tactics" - We think this step is so important that we start every engagement here with something we call Strategy First - In fact, this can be a stand alone engagement that leads into the following implementation steps.

Click to see Strategy First details

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Recent Local Business Websites
by Duct Tape Marketing

Alpine Ductless - Click image to visit
Schloegel Design Remodel - Click image to visit
Fox Point Dental - Click image to visit
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2

Build a website that converts
visitors to customers

Finding a way to stand out in the mind of your ideal customers, something differentiates your business from every other business that seems to provide the same products and services as you, is hard work, but it might be the most important discovery you can make.

To help discover the perfect strategy for your business we’ll:

  • Stand out to your ideal customers
  • Discover your core differentiators
  • Create a core message that targets the problems your ideal customers want to solve

3

Create an everyday SEO plan  to help prospects find you

To help you create an everyday SEO plan we’ll:

  • Optimize your current pages and create a search engine friendly site
  • Get your Google My Business page producing results
  • Make sure that your data is correct and complete across directories
  • Acquire links back to your content from related websites
hologram showing where businesses can do seo
the importance of reviews in google facebook and yelp

4

Master the art of reviews

To help you maximize reviews we’ll:

  • Audit and optimize your review profiles across all major rating sites
  • Create a process to easily acquire and share customer reviews
  • Find ways to highlight your great reviews on your website
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5

Use social media to create
awareness and build trust

To help you create an everyday SEO plan we’ll:

  • Update your profiles on Facebook, LinkedIn, Twitter, Instagram and Tik Tok.
  • Create a social media strategy plan for your business
  • Teach you how to capture those personal brand moments that create engagement
  • Integrate your content, sharing, and paid social efforts
a person engaging with social media content on the phone
LinkedIn Duct tape marketing
Instagram profile DTM
twitter
Facebook logo
tik tok icon
girl creating facebook and Google ads
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6

Capture leads ready to buy
now with online advertising

To help you maximize reviews we’ll:

  • Create targeted audiences based on your ideal customer
  • Build campaign-specific landing pages for high conversion
  • Create highly targeted campaigns focused on keeping budget low and conversions high
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7

Access real-time reporting
to see what’s working and
what’s not

To help you get the most from your overall marketing efforts we’ll:

  • Help you construct a Lifetime Customer Value metric
  • Develop your business goals and install vital KPI tracking tools
  • Teach you how to capture those personal brand moments that create engagement
  • Create a reporting dashboard so you can monitor the progress of your marketing and see what is working and what is not
Google Analytics, Call Rail and Search console logo
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