6 Tips for Converting One-Time Customers into Recurring Ones

6 Tips for Converting One-Time Customers into Recurring Ones

6 Tips for Converting One-Time Customers into Recurring Ones

By Guest Post

6 Tips for Converting One-Time Customers into Recurring Ones

“The purpose of a business is to create a customer.”

Peter Drucker, Austrian-American management consultant, educator, and author

We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve. Unfortunately, a lot of businesses have shut shop after 4 to 5 years of ordinary existence. These unsuccessful businesses never had the opportunity to break through and make their presence felt in a world dominated by cutthroat competition.

So what separates the successful companies from the unsuccessful ones? The answer is simple – recurring revenues!

Recurring revenue is a concept organization seek to achieve on a regular basis. This helps them engage in the intricacies of business more confidently without worrying too much about profits.

Recurring revenue is possible only if a business has a steady flow of customers. Unfortunately, it’s not easy to get recurring customers. A lot of organizations deal with one-time customers who never return again. It’s time to convert them into trustworthy customers. It’s time to tweak the business strategies deployed by your organization and gain more acceptance with a widespread customer base.

Here are some tips to ensure your competitors don’t march ahead of you in the future. These tips are simple and may appear easy to implement. We recommend you implement them the right way to gain long-term benefits. Brainstorm with your team before embarking on a future course of action.

1. Offer exceptional products or services

One of the main reasons why a customer returns to a seller is to make use of the exceptional products or services on offer. Does your business offer goods that can rival those offered by competitors? If your answer is no, then it will take a while before one-time customers turn into lifelong ones.

You will have to sit with the team and iron out any deficiencies in your offerings. This will help you take a more balanced and positive approach towards ensuring customers remain with you for the long term.

2. Introduce customer loyalty programs

Make it a habit to reward loyal customers for their association with your brand. Launch a customer loyalty program and ensure that a lot of your customers sign up. Offer them discounts on their next purchase or after they have reached a pre-determined dollar value in purchases.

The way your loyalty program performs will rely solely on how it is run. You will need to spend significant time and efforts to understand your customers and whether the loyalty program caters to their varying tastes.

3. Send timely updates about exciting offers

You will have access to the customer’s email IDs after they sign up for the loyalty program. Send updates about offers in a timely fashion to ensure customers are aware of new deals. This also encourages them to visit your store or office more often!

Perform research to understand the kind of deals people love to receive. This will ensure that you are on the right path to ensuring people take complete advantage of the offers you provide.

4. Take complaints seriously!

A complaint is an opportunity to convert an angry customer into a happy friend. How does your team handle complaints? Do they go into defensive mode? Or do they take a genuine effort to provide a logical solution?

6 Tips for Converting One-Time Customers into Recurring OnesRemember this – customers appreciate businesses that go the extra mile to keep them happy. You should ensure that customers don’t feel neglected. Keeping them happy is the need of the hour!

5. Surprise customers whenever you can

It’s important to make customers feel positive about your business. Achieve this with useful gifts that they can put to use immediately at home or at the workplace. Choose impressive giveaways such as pens, totes, or mugs to keep customers hooked to your brand!

You could also send cookies, provide personalized service, or send “Thank you” notes. Another way to surprise them is by sending messages on birthdays and anniversaries. A pleasant surprise will make a customer feel good about your brand, granting them a positive experience to remember your brand by.

6. Highlight your business on social media

It’s important to make your presence felt on the Internet. The best way to do this is by creating social media pages. Create attractive and interactive posts that help you interact with followers on a daily basis, ensuring that your brand remains on their minds for a long time.

6 Tips for Converting One-Time Customers into Recurring Ones

A social media campaign needs an effective content calendar to ensure that posts are successful. Make sure you have a talented resource who is capable of creating posts that resonate with followers. Use these posts to strike a meaningful chord with them. Your goal should be to highlight your brand as an industry leader who cares deeply about what the customer wants.

What kind of strategy have you adopted to gain customers for life? Has it helped you? Share your experiences in the comment box below!

Dave SarroAbout the Author

Dave Sarro is the President and CEO of Promo Direct, a #1 promotional products company in the US that is focused on supplying a range of promotional giveaways to businesses, educational institutes, and NGOs of all sizes in the US. Dave is a consummate marketing strategist, key authority in the promotional industry and responsible for driving the company towards its mission of delivering quality products and optimum user experiences.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
What Are Referral Champions and How Do You Create Them?
Every business owner knows that the key to generating referrals is creating a positive customer experience. When someone has a great interaction with your brand, they’re more likely to go and recommend you to their friends or colleagues. One recommendation can mean a lot to your business, but what if you could turn that happy […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866