Start With Strategy First™ for Predictable, Sustainable Growth
The key to marketing success is attracting the right customer with the right message and the right offer.
Strategy First™ turns that principle into a clear, actionable foundation; guided by fCMO leadership and built into a system you own and understand.
What Strategy First™ Does For Business Owners
1
Attract Only Ideal Clients
Strategy First™ clarifies who you serve and why they choose you, so the right buyers find you.
2
Differentiate Your Business
Clear positioning and focus help you stand out without competing on price.
3
Start Charging a Premium
When your value is clear, the conversation shifts from price to outcomes.
10 Steps of the Strategy First™ Process
Strategy First™ is the strategic foundation for the marketing operating system your business will run on. Every successful business starts here.
1
Comprehensive Discovery Meeting
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
2
Total Online Presence Audit
We will review your current marketing to get a baseline and to identify opportunities.
3
Competitive Analysis
We map your competitive landscape. We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
4
Core Message and Ideal Client Persona Development
We’ll conduct research or interview 5 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
5
Mid-Point Meeting
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
6
Customer Journey Mapping
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
7
Lead Generating Editorial Plan
Based on our keyword research we’ll build a content strategy using our “hub” pages approach.
8
Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
9
Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
10
Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map of your personalized marketing operating system. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your team to do it or we can do it for you.
Strategy First™ takes about 4 weeks and 3, 1-on-1 meetings.
After Strategy First™ you’ll have a clear direction for attracting the ideal client and a roadmap of the most effective tactics to support your strategy.
Then you decide to continuing working with your Fractional CMO or implement the strategy on your own, either way you will know what to do next to grow your business for the long haul.
CASE STUDIES
The Impact of starting with Strategy First™
CASE STUDY IRONHORSE MANAGEMENT
A Clear Plan for Revving Up Business Growth using Strategy First for this Property Management Company to Grow and Scale
CASE STUDY PRECISION CONTRACTING
How We Helped This Contracting Service Gain Clarity, Confidence, and Trust in Marketing with a Clear Plan
We know the value this service provides, so we offer a 100% satisfaction guarantee.
If, after we deliver your final presentation and recommendations, you don’t think you can use this information to improve your marketing results dramatically, simply ask for a full refund.
After Strategy First™, choose the Level of Support you need
Strategy First™ defines direction. Your marketing operating system is the engine. Next choose how much leadership and execution your business needs to drive results or have your team run the system. The choice is yours.
1
Fractional CMO Leadership
Our trained fCMOs work with your internal team to run the marketing operating system by setting priorities and guiding growth.
2
Fractional CMO + Implementation Support
Ongoing strategic leadership paired with a dedicated team to help run your marketing operating system and execute key initiatives.
3
Fractional CMO + Fully Managed Execution
End-to-end leadership and execution for businesses that want results without managing day-to-day marketing work.
Ready for More Predictable Growth?
Strategy First™ helps businesses establish direction, install a marketing operating system, and lead growth with confidence.
Let’s talk through your priorities and see if this approach is right for your business.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.