SARA NAY
Inspiring Entrepreneurs To Build Businesses That Last
Meet Sara Nay
Sara Nay is the CEO of Duct Tape Marketing, author of Unchained: Breaking Free From Broken Marketing Models, and a passionate advocate for small businesses.
Over the past 15 years, she’s helped thousands of entrepreneurs cut through the chaos of broken agency models and build marketing systems that drive long-term growth. Starting as an intern at Duct Tape Marketing, Sara grew into leadership by managing projects, building teams, and mentoring marketers. Today, she champions a strategy-first, people-first, AI-amplified approach that makes marketing simpler and more effective.
As a speaker and author, Sara brings authenticity, energy, and practical wisdom to every stage. She inspires audiences to rethink their marketing, align their teams, and take control of their growth.
Unchained: Breaking Free From Broken Marketing Models By Sara Nay
From chaos and agency dependency to clarity, control, and calm, this is the strategy-first, anti-agency playbook small business owners have been waiting for. Sara Nay shares how to break free from broken marketing models and finally build a system that works.
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Sara delivers clear, actionable insights that move audiences from inspiration to execution.
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Featured Speak
Sara has been invited to share her expertise on leading podcasts and platforms, including:
What Others Are Saying
"Sara Nay was a fantastic guest!
She makes her insight very relatable, and her practical advice really resonated with our audience. Sara's thoughtful approach to leadership and her commitment to continuous learning make her a true expert and an inspiring speaker."
Nathan Barry
Host, The Business Owner's Journey Podcast
"Sara Nay gave an excellent presentation to the Women Presidents Organization Chicago chapter members and presented a wegginar® for Women Entrepreneurs Grow Global®. Sara delivered clear, engaging insights, supported by well-researched facts. She’s a true expert in her field, and we left not only informed but inspired to take action in our businesses.”
Laurel Delaney
Founder & President of Women Entrepreneurs Grow Global®, WPO Chicago Chapter Chair
"Sara shared such clear and actionable insights.
Sara's thoughtful approach to using AI with intention and building systems that can support both leaders and teams makes her a must-listen for any business owner ready to scale with clarity.
Harley Green
Host, Scale Smart, Grow Fast Podcast
"Sara's expertise in marketing strategies for small businesses is unparalleled, offering valuable insights crucial for entrepreneurs."
Josh Elledge
Founder, UpMyInfluence
"Sara doesn’t just speak, she engages. She has a gift for drawing people into conversation, making the session feel dynamic and participatory. Our community walked away inspired and full of takeaways they could immediately put into action.”
Laurel Delaney
Founder and President of Women Entrepreneurs Grow Global® and WPO Chicago Chapter Chair
More Featured Interviews with Sara Nay
Rocky Mountain Marketing Podcast
In this episode of Rocky Mountain Marketing, I’m joined by Sara Nay, CEO at Duct Tape Marketing to dive into a smarter, more sustainable way to grow your business with strategy-first content.
Strategy & Action Podcast
Sara Nay dives into why the agency model is broken and what to do instead. Learn how AI, fractional CMOs, and a simple 3-phase framework can help you take control of your marketing and finally see results.
Duct Tape Marketing Podcast
Sara Nay exposes why the agency model is broken and what to do instead. Learn how AI, fractional CMOs, and a simple 3-phase framework can help you take control of your marketing and finally see results.
Entrepreneurship Simplified
In this episode of Entrepreneurship Simplified, Mike Michalowicz talks with Sara Nay about why traditional marketing is breaking and how to fix it. Sara shares how small businesses can cut through the AI noise, build strategy-first marketing plans, and stop outsourcing without direction.
The Business Owner's Journey Podcast
Nick Berry sits down with Sara Nay, COO of Duct Tape Marketing, to explore key strategies for business growth, effective delegation, and the mental mindset required for successful entrepreneurship and growth.
The KAJ Masterclass LIVE
Sara Nay, CEO of Duct Tape Marketing, reveals how small business owners can align their vision, team, and messaging to scale with clarity and confidence. Discover how a strategy-first approach turns scattered efforts into sustainable growth and long-term impact.
Duct Tape Marketing Podcast
Sara Nay, author of Unchained: Breaking Free From Broken Marketing Models, introduces a new model that puts strategy first and uses AI to help small businesses own their marketing. By focusing on fundamentals and leveraging fractional CMOs, the approach offers clarity and sustainable growth.
Strategic Marketing Tribe Podcast
Sara Nay discusses her book, Unchained: Breaking Free from Broken Marketing Models, which gives small business owners a strategy-first system to take control of their marketing and move beyond fragmented agency dependency. Sara's book includes 48 ready-to-use templates.
Second in Command Podcast
Cameron Herold sits down with Sara Nay to discuss what’s no longer working in marketing today, how businesses can build the essential know-like-trust factor, and the mistakes many make when choosing an agency. She shares insights on tackling challenges and building lasting marketing success.
Sara Nay discusses how fractional CMOs help businesses scale, align teams, and connect strategy with execution. She shares practical insights on using AI, building marketing systems, mapping the customer journey, and keeping authenticity central.
Digital Meld Podcast
Brad Groux and Sara Nay discuss how AI is transforming marketing, from shifts in SEO to the rise of personalization and automation. Sara shares how small businesses can use AI to streamline operations, boost engagement, and stay competitive through continuous learning.
Franchise Maven Podcast
Greg Mohr interviews Sara Nay of Duct Tape Marketing on common marketing mistakes, the importance of strategy and metrics, and the role of fractional CMO services. She also shares how to identify ideal customers, align marketing with business goals, and prevent entrepreneur burnout.
Ready to Bring Sara to Your Stage?
Whether you’re planning a keynote, workshop, or virtual event, Sara will inspire your audience and give them tools they can use right away.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.