Small Business Guide to Website Design

Your website is the heart of your online marketing efforts. All other channels should drive users back to your website, so it's critical that you build the most effective one that you can. Good website design is way bigger than just building a site that looks appealing. Truly effective website design is about the substance underlying the style.

A well-designed site is one that gives you the best shot at showing up in relevant searches, getting discovered by prospects, and providing a superior user experience for visitors no matter where they are in the customer journey.

Full table of contents


How to Segment Your Buyer Personas and Create Unique Content for Each
When you run a business, you want to seek out the customers who are the best fit for you. These[...]
5 Tools Every Business Needs to Create an Amazing Website
Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back[...]
The Role of Your Website in Guiding the Customer Journey
Today's customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens[...]
Website Mistakes Businesses Often Make
What makes a great website? A lot of business owners are at a loss when it comes to what their[...]
Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP.[...]
Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to[...]

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