Duct Tape Marketing
Duct Tape Marketing is a strategic marketing agency offering simple, effective, and affordable marketing systems for small to midsize businesses and consultants. Founded in 1988 by marketing expert John Jantsch, it helps businesses scale with clarity through its Strategy First framework, implementation services, and a global certification and licensing program for marketing professionals.
Business Details
Services & Programs
Strategic Marketing Services
- Strategy First: Discovery and marketing roadmap
- Marketing Leadership as a Service (MLaaS): Execution guided by fractional CMOs
Programs for Consultants & Agencies
- Marketing Leadership Accelerator: Core track for consultants, agencies, and fCMOs
- Agency Certification Intensive Training: 3-day training and licensing
- Sprint: Adds 1-on-1 coaching, lead referrals, full setup, and directory listing
Service Details
- Outputs: Strategy documents, campaign execution, SEO, ads, CRM, websites, analytics
- Target Audience: Small/mid-sized businesses and marketing professionals
- Service Area: Global
- Timeline: Strategy First (30–45 days), Ongoing (monthly retainers)
Client Testimonials
- Dr. Elizabeth Turner: “We have new patients flooding in… Very grateful.”
- Leigh Shulman: “I can focus on my business. We are a team.”
- Alpine Ductless: “Web traffic has grown. The team is invested in our success.”
Consultant & Agency Feedback
- Robert Talac: “$120K ROI in 2 weeks from licensing.”
- David LaCombe: “Landed first client mid-training.”
- Michelle Castillo: “No more bubble—now I have support.”
Events & Media
Speaking Engagements
- TEDx, CES, CEX, Social Media Marketing World, Content Marketing World
- Value Builder Summit, World Domination Summit
Media Appearances
- The New York Times, CNN, Fast Company, Bloomberg
- Entrepreneur, Inc., Huffington Post
Podcast
The Duct Tape Marketing Podcast
Hosted by John Jantsch – Featuring guests like Seth Godin, Simon Sinek, Tim Ferriss
Over 100,000 downloads per month