30 YEARS IN BUSINESS
Built on Relationships. Focused on Helping Small Businesses Grow With Strategy.
Duct Tape Marketing provides more than a system; our work is built on trusted relationships, practical strategy, and a clear, methodical approach to marketing that helps businesses grow with clarity and confidence.
Meet the founder of the Duct Tape Marketing
John Jantsch
For 30 years, John has been a trusted advisor to small and medium-sized businesses across the United States, specializing in marketing strategy, consultancy, and advertising. His expertise has led to the publication of 7 books, including the best-selling "Duct Tape Marketing" and "The Referral Engine." John is also the host of the popular "Duct Tape Marketing Podcast" and maintains a highly regarded blog that Forbes has recognized as one of the top 5 for small business marketing. He has shared his insights and knowledge with thousands of attendees at various conferences.
John's unique approach to marketing is centered around the Duct Tape Marketing System, which empowers businesses of all sizes to achieve measurable and repeatable results. John and his team are dedicated to providing tailored solutions and a commitment to their clients' success, helping them meet their goals and scale their businesses. Together, John and Duct Tape Marketing aim to strategize and build lasting business relationships that drive growth and streamline operations.
Meet the CEO of the Duct Tape Marketing
Sara Nay
Sara Nay is the CEO of Duct Tape Marketing and a leading voice in helping small and mid-sized businesses take control of their marketing with clarity and confidence. She has spent her career working alongside founders, consultants, and leadership teams to replace scattered tactics with strategy-first systems that actually hold up as a business grows. Her work focuses on turning marketing from a constant source of frustration into a repeatable business asset.
As CEO, Sara leads the evolution of the Duct Tape Marketing System, including the Strategy First Marketing Operating System, fractional CMO model, and the firm’s work at the intersection of strategy, operations, and AI. She is the author of Unchained: Breaking Free from Broken Marketing Models and a frequent speaker and advisor on modern marketing leadership. Together with the John and the Duct Tape Marketing team, Sara is committed to helping businesses build marketing they own, understand, and can scale with confidence.
HOW WE WORK
The Strategy First Small Business Growth Experts!
We’re a strategic marketing agency that helps small to medium-sized businesses and B2B service companies grow using our proven Strategy First system. Every engagement starts with a strategic roadmap, implementation, and ongoing support to scale results.
We also train and certify marketing consultants and agency owners through our Marketing Leadership Accelerator, where they learn to deliver Strategy First using our Marketing Leadership as a Service (MLaaS) & Fractional CMO models.
OUR WHY
"I was just trying to solve a frustration.” - John Jantsch, Founder
Duct Tape Marketing was born because we know how frustrating it is to buy marketing services as a small business owner. We knew there had to be a better way. This led to the Duct Tape Marketing System. We turned marketing into a system that starts, first and foremost, with a solid strategy and revolutionized the world of small business marketing.
sharing client success on the TEDx stage.
MISSION
To bring clarity, confidence, and growth to 10,000 small businesses by December 31, 2027.
Small business ownership shouldn’t feel like chaos. At Duct Tape Marketing, we believe that marketing—done right—brings peace of mind. When you know where you're going and how to get there, business gets simpler. That kind of clarity creates breathing room, confidence, and the freedom to grow.
We're here to install a marketing system that works, so business owners can get back to doing what they love with less stress and more results.
Peace through clarity. Growth through strategy. Let's get there together.
VALUES
Authentic
We are honest and transparent. We avoid overhyping. We openly share our results, are candid about our challenges, and are committed to staying true to ourselves and our clients.
Practical
We focus on real value, simplifying complex ideas. Our approach is grounded in tangible results, not fleeting trends.
Committed
We go the extra mile, using a consistent voice and continuously learning. Collaboration, lifting others up, and caring about our clients and our work define us
Leaders
We prioritize education, personal growth, and comprehensive solutions. We ask, listen, and choose kindness in every situation.
If we get the chance to work with you, we know you'll experience the passion we have for small business and the values we live by as we get to serve the most awesome people alive!
We Help You Build and Lead Your Marketing Operating System
We work alongside you to design a clear, strategy-first marketing system tailored to your business.
Our fractional CMOs help you define the strategy, install the operating system, and create the structure your team needs to run marketing with confidence. We can guide your team as they execute or step in to support execution where it makes sense.
The result is a marketing system you understand, control, and own.
We are a fully remote team working from all over the Americas.
John Jantsch
John Jantsch is a renowned marketing consultant, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and SEO for Growth. As the creator of the Duct Tape Marketing System and the Duct Tape Marketing Consulting Network, John has trained and licensed small business marketing consultants around the world.
In his role as Chief Innovation Officer, John focuses on thought leadership, product development, and creating new opportunities to innovate and grow the Duct Tape Marketing brand and network. His vision continues to shape the future of small business marketing and inspire consultants globally.
Sara Nay
Sara Nay is the CEO of Duct Tape Marketing. Sara oversees day-to-day operations, drives strategic planning, and ensures the company and its network remain aligned with their mission and goals.
Sara’s forward-thinking leadership and passion for growth empower the Duct Tape Marketing Consultant Network and fuel the success of the businesses they serve. Under her guidance, Duct Tape Marketing continues to thrive, innovate, and support small businesses worldwide.
Kacia Hughett
With a bachelors and masters in business administration and years of marketing and website agency experience, Kacia helps the Duct Tape Marketing team implement marketing strategies for their clients. From social media management to website updates, and from email automation to infographics and more, her willingness to learn, adherence to detail, and get-it-done attitude helps take businesses to the next level.
Lisa Blank
Lisa is a seasoned marketer, with experience managing robust campaigns for small and large businesses – including many internationally known household brands. She has held multiple marketing positions where she has been instrumental in closing new business, as well as being a vital contributor to branding and strategy initiatives. She enjoys working in account management at Duct Tape Marketing and bringing her clients' brands to life.
Tasha Gladieux
With over 10 years working in the virtual space in a variety of industries, Tasha brings diverse experience in business that allows a unique perspective in her work. She has a passion for gaining a deep understanding of a client's brand and learning the steps needed to assist them in moving forward toward their goals. She uses her love of organizing and detailed eye at Duct Tape to ensure each marketing initiative is being worked on and that their brand is being represented to their standard.
Gabriel Iglesias
Gabriel brings 20 years of marketing experience in brand strategy, ecommerce, web design, and sales. His decade at Apple developed his expertise in go-to-market execution and strategic marketing. He has worked with Fortune 500 brands and local businesses across multiple industries, building websites and launching ecommerce businesses. At Duct Tape Marketing, Gabriel helps clients develop clear messaging and implement strategic marketing initiatives that drive measurable revenue growth.
Paulina Zenea
Paulina Zenea is a driven and detail-oriented Marketer with over 5 years of experience in developing and executing successful marketing campaigns. She is skilled in social media marketing, content creation, and event planning, and has a proven track record of driving engagement and brand awareness for her clients. Paulina is passionate about building relationships and collaborating with cross-functional teams to achieve business goals. Paulina is committed to ongoing professional development and staying up-to-date on the latest trends and technologies in the industry.
Nikki Novoselsky
Nikki Novoselsky is a Lead Consultant and Fractional CMO at Duct Tape Marketing who works at the intersection of strategy, execution, and growth. With 6+ years of experience across marketing and operations, Nikki helps businesses create clear marketing and operational plans that highlight what makes them unique and communicate their value effectively. She specializes in building cohesive strategies across messaging, content, campaigns, and internal systems, ensuring everything works together to attract the right audience and convert more clients. Based in Chicago, IL, Nikki brings a practical, hands-on approach and enjoys helping businesses scale in a way that brings their vision to life.
Phillip Blackett
Philip Blackett serves as Account Manager at Duct Tape Marketing. Based in Orlando, Florida, Philip loves to work with small and medium-sized businesses to simplify artificial intelligence (AI) and improve their marketing to help profitably grow their sales and customer experiences. Philip previously worked with Goldman Sachs, FedEx, Bank of America and Chick-Fil-A. He is a graduate of the University of North Carolina at Chapel Hill, Harvard Business School, and the Southern Baptist Theological Seminary.
Kathleen Wheeler
Kat is a digital media strategist and copywriter with over a decade of experience across multiple industries - including news media, law enforcement, real estate, aviation, outdoors, and healthcare. She thrives on creative problem solving and approaches the multifaceted nature of digital strategy and project management as a game of 3D chess. She enjoys working alongside clients to help them surpass their goals.
Ryli Malone
Ryli is a systems and process focused project coordinator, who has diverse backgrounds in law, education, medical, and manufacturing that helped shape her passion for efficiency and organization in every detail of business operations.
Her addition to the team includes closely working within the Duct Tape Marketing Consultant Network, events planning and coordination, hands on project organization and delivery, and ensuring we are delivering our Consultants and Clients nothing but the best.
Shawna Salinger
Shawna is a digital and content marketer with experience working both client-side and with boutique to full-service agencies. She started her career working for multinational corporations and has since begun using her tactical and data-driven marketing approach to help elevate smaller brands. She assists Duct Tape Marketing in managing their owned media and developing marketing initiatives.
Brad Burk
Brad is a small business marketing and growth consultant. With over a decade of entrepreneurship experience in multiple industries, he brings his broad range of expertise to the Duct Tape Marketing team. Most weeks he can be found designing and updating websites, helping build courses and funnels, implementing new tools and more!
Jordan Emery
Jordan Emery is a marketing assistant at Duct Tape Marketing, supporting newsletters, social media, email campaigns, and webinars. She helps bring strategic ideas to life through clear, engaging content and thoughtful execution that supports consultants, agencies, and small business owners.
If You’d Like to Explore Working Together
We typically start with a Strategy Call to understand your business, your goals, and whether our approach is the right fit.
It’s a focused conversation designed to bring clarity and determine next steps, not a sales pitch.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.