Simplify your marketing
with a Fractional CMO+ system and Watch your revenue and profits soar.
We are on a mission to bring marketing simplicity and innovation to every small business in the world through our Fractional CMO+ system and services.
Without a marketing system, it’s easy to fall prey to the tactic of the week, constantly spinning your wheels. Install the Duct Tape Marketing Fractional CMO+ System and see how easy it is to grow your revenue and profits predictably.
Leveraging 30 years of proven results, for our Fractional CMOs and clients.
At Duct Tape Marketing, we understand the frustrations that come with marketing, which is why we've created a practical, educational, and sustainable approach to help our clients achieve their goals.
Implement the Duct Tape Marketing Fractional CMO+ System.
Develop a Strategic Action Plan
Execute the Plan Priorities
Monitor Your Revenue Growth
Are You Experiencing These Marketing Hurdles?
If these resonate with you, you're not alone. The Duct Tape Marketing Fractional CMO+ System is designed to help businesses overcome these challenges and more.
2 ways to grow with our Fractional CMO+ System.
Businesses:
Hire a Fractional CMO+
Hire our team of experts to design a marketing strategy custom-tailored to your business. We then show you how to implement or do it for you.
Agencies:
License Our Fractional CMO+ System
Join our 3-day Agency Certification Intensive, master our strategies, and earn the right to bring our proven system to your clients.
We have spent the last 30 years developing a strategic approach to marketing that has been installed in 1000s of businesses worldwide.
There is a lot wrong with small business marketing and marketing agencies today. It is our mission to change that.
We champion sustainable marketing strategies over quick fixes and gimmicks, ensuring you feel confident and in control as your business achieves predictable growth.
At our core, we are a strategic marketing agency made up of small business experts, teachers, and trainers who know that marketing is the most important small business system and want to help you get in right.
John Jantsch founded Duct Tape Marketing and the Duct Tape Marketing System over 30+ years ago. He and the team at Duct Tape Marketing love every day that they get to work with the inspiring small business heroes and agencies owners of today.
Business Owner
or
Marketing Consultant?
Choose your adventure!
Business Owners:
Get your Marketing Success Toolkit:
Get the Ultimate Case Study for Hiring a Fractional CMO & the Marketing Audit Checklist so you know exactly where to focus.
Get your hands on our FREE Marketing Success Toolkit, which includes:
- Case Study for Hiring a Fractional CMO Benefits and Assessment: Discover if hiring a Fractional CMO is the ultimate growth need for your business
- The Marketing Audit Checklist: Gain crystal-clear insights into your current marketing state
Business Owners
fCMOs & Marketing Consultants:
Get the Fractional CMO+ Model book and suite of tools
Get the ultimate ebook to growing a Fractional CMO practice PLUS access to the exact success tools we use!
Get instant access to our game-changing Fractional CMO eBook and suite of tools, jam-packed with:
- Over 28 years of proven strategies to scale your agency and earn back your entrepreneurial freedom
- Multiple videos, worksheets, and digital tools that combine AI & strategy to help you scale
Fractional CMOs & Marketing Consultants
If you’re not satisfied with your marketing or your business growth, it’s time to try a new strategy.
As Seen In...
Real stories from entrepreneurs who have experienced Duct Tape Marketing’s powerful impact.
Comments from our clients and certified agency network.
“I got clarity and structure for my agency’s offers and was then able
to increase consulting leads by 30%.””
Alfonso Lavergne
Digital Chief
“This is probably the best program that you can find out there...”
Kristina Hathaway
Hathaway Marketing
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“After joining...we've experienced triple-digit growth each year we've been in business.”
Ian Cantle
Outsourced Marketing
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”
Tina Smith
Creative LLC
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Duct Tape Marketing...has helped me to grow my business by over 40% in the last 12 months.”
Michael Quinn
Michael Quinn Agency
“Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
“If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.”
Chris Davidson
ReadySetMIWI
“Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This, in essence, more than paid for my investment!”
David LaCombe
Imperatives Delivered
“I was looking for a marketing system template that could be applied to similar types of businesses over and over. Duct Tape Marketing...provided that needed system.”
Apoorv Dwivedi
Fixyr
“Without a doubt, it's been the greatest return on investment I've made in my business or personal life.”
Antonio Guerrero
Systematic Business Marketing
“Immediately after using Duct Tape Marketing’s tools, we were able to over-deliver on a client project. We pulled out a few of the presentations, assessments, and strategy first documents, and it helped us exceed client expectations. It’s not just a service; it’s a partner in delivering value to our clients.”
Robin Morgan
BGG Creative & BGG West
“I was able to define my value to the marketplace and shift from project work to monthly retainers. Now I have 20+ clients with a steady flow of new clients each year.”
Tom Shipley
Cole-Dalton Marketing Services
“The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.”
Robert Talac
MD, PhD
“I got clarity and structure for my agency’s offers and was then able
to increase consulting leads by 30%.””
Alfonso Lavergne
Digital Chief
“This is probably the best program that you can find out there...”
Kristina Hathaway
Hathaway Marketing
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“After joining...we've experienced triple-digit growth each year we've been in business.”
Ian Cantle
Outsourced Marketing
“The return on investment has been significant and immediate. Within just a month of joining, we’ve seen a rapid increase in sales.”
Tina Smith
Creative LLC
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Duct Tape Marketing...has helped me to grow my business by over 40% in the last 12 months.”
Michael Quinn
Michael Quinn Agency
“Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
“If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.”
Chris Davidson
ReadySetMIWI
“Everybody talks about ROI, and I've enjoyed a great experience with Duct Tape Marketing. Even before I participated in the Agency Certification Intensive, I had already landed my first customer. This, in essence, more than paid for my investment!”
David LaCombe
Imperatives Delivered
“I was looking for a marketing system template that could be applied to similar types of businesses over and over. Duct Tape Marketing...provided that needed system.”
Apoorv Dwivedi
Fixyr
“Without a doubt, it's been the greatest return on investment I've made in my business or personal life.”
Antonio Guerrero
Systematic Business Marketing
“Immediately after using Duct Tape Marketing’s tools, we were able to over-deliver on a client project. We pulled out a few of the presentations, assessments, and strategy first documents, and it helped us exceed client expectations. It’s not just a service; it’s a partner in delivering value to our clients.”
Robin Morgan
BGG Creative & BGG West
“I was able to define my value to the marketplace and shift from project work to monthly retainers. Now I have 20+ clients with a steady flow of new clients each year.”
Tom Shipley
Cole-Dalton Marketing Services
“The ROI has been extraordinary. We paid a fee to license the Duct Tape Marketing system, but we've already made two $60,000 deals in just two weeks. It's a much bigger value than the price we paid.”
Robert Talac
MD, PhD
Some of the true small businesses and agencies we’ve helped grow.
Grow your business faster by installing a proven system.
Schedule a free discovery call with a Duct Tape Marketing strategy and growth expert.
Let's Chat
Frequently Asked Questions
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
- Hire our marketing consultant to design a marketing strategy for you using the Duct Tape Marketing System.
- License the Duct Tape Marketing System to use in your agency.
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
2. Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
3. You can also hire marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
The Duct Tape Marketing System has helped thousands of businesses and agencies grow worldwide for more than 30 years. It is a proven and reputable system, built on a solid foundation that focuses on strategy first and customer-centricity. The system does not offer fly-by-night strategies or tactic-hacking schemes but instead focuses on helping you get better results for your clients because if your clients are growing, you're growing, you're getting referrals and the growth cycle continues. Learn how to license the system for your agency.
The average retainer for agencies who have licensed the Duct Tape Marketing System is about $5,000/month. With that math just 2 clients could generate about $120,000/year and 4 clients could generate $240,000/ year. This is just an estimate, ultimately you have the final say on what you charge for your services.
First, you must attend a 3-day Agency Certification Intensive. During this training you will earn a certification to license the successful Duct Tape Marketing System. We will train you and give you all of the tools you need to scale your agency with ease. Once you receive your certification you will also be invited to join the Duct Tape Marketing Network. The Network provides continued support, training, and consists of over 150 marketing agencies and consultants.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.