Writing Is A Master Marketing Skill
Find a Consultant Become a Consultant

Writing Is A Master Marketing Skill

Writing Is A Master Marketing Skill

By John Jantsch

Few things are sold without a prospect reading a written word or two.

Business owners often ask me what they should be looking for in a marketing assistant and I always say – find someone who can write.

Now, let me back up and tell that what I really mean. Find someone who will write.

Many people claim that they are not good writers and my take is that they simply don’t write. In order to become a good writer, in order to use writing as a marketing skill you must write. You can always have someone edit what you write, but it’s the act of writing that starts the marketing ball rolling. (I know my editor friends out there wish I would take that editing advice.)

Here’s what I have found.

Writing creates ideas. It’s rarely the other way around. Many times I have no idea what I am going to write, but once I start, ideas just happen. What comes about is often far greater than anything I could have simply thought and then transferred to paper or screen.

Writing will help you have something to say. The more you write, the better you will sell.

Writing will help you listen more actively.

Write speeches, write notes, write essays unrelated to your business.

Okay, write sales letters, write web pages, write white papers. Just, write first, and then see what you had to say.

Your business and your marketing will thank you.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Key To Writing A Must-Read
Marketing Podcast with AJ Harper In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she […]
Getting More Sales with the Buyer’s Journey
How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey. The sale is made when a buyer goes through three key phases: Awareness, Consideration and then Decision. In the Awareness phase, a buyer starts from being problem aware to researching about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.