What's In a Name These Days?

What's In a Name These Days?

What's In a Name These Days?

By John Jantsch

The name of a business is an essential marketing decision and certainly should be considered in that vein.

Conventional wisdom, from a marketing point of view, is that a name should evoke either a telling description or some essence of the brand. I guess at the very least it shouldn’t confuse or be wasted. Jantsch Communications, Inc is less of a marketing based name then, say, Duct Tape Marketing.

Today however, there are some other considerations that must be built into the business naming process.

1) Is the name or a reasonable substitute available as a domain name?
2) Does the name contain search engine friendly keywords?

With search becoming one of the primary ways that small business products and services are discovered, some thought must be given to maximizing a company name with that name’s search value in mind.

Many of the local directories such as Google Maps give high marks to search terms in company names. So, while it might be more creative to come up with an emotive name like Google, for instance, it might be much more practical to name your business Tucson Small Business Search Engine Specialist – or something of that nature.

The trick these days is to strike the right balance of creativity, descriptive qualities, uniqueness and SEO when naming your company.


Naming This Just Got Really Interesting I Think
The right name for a product, service, process, company, or promotion can make all the difference in the world. Get it right and you’re on your way, get it wrong and maybe the whole thing’s a dud. (Maybe this goes for kids and pets too.) A new service, still very much in beta, called Name […]
Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x