What If Your Guarantee Was Astonishing?

What If Your Guarantee Was Astonishing?

What If Your Guarantee Was Astonishing?

By John Jantsch

The use of a guarantee as a way to reduce a potential buyer’s risk has long been employed by savvy marketing people.

In some circles, a guarantee has become a required aspect of the sales process.

But, what if you did more. What if you created a guarantee that did far more than simply warranty satisfaction or guarantee “risk-free” shopping.

What if you created a guarantee that was astonishing?

What’s an astonishing guarantee? It’s one that makes you nervous – and that’s the point.

If you could create and communicate a guarantee that nobody in your industry would even consider, you would automatically have two very powerful things going for you.

  1. A core marketing message that would differentiate you from your competition
  2. A forced focus on delivering excellence and winning loyal, repeat customers

An astonishing guarantee turns heads – “Try our service for 90 days and if we don’t perform exactly as promised we will double your money back.”

An astonishing guarantee generates buzz – “They promised what?”

An astonishing guarantee creates a mission – “Okay, troops, there’s only one job – happy clients – What needs fixing?”

What could you promise that no one else would dream of? That’s the start of an astonishing guarantee.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x