What Becomes a Marketing Champion Most?
Find a Consultant Become a Consultant

What Becomes a Marketing Champion Most?

What Becomes a Marketing Champion Most?

By John Jantsch

Roy Young, the director of strategy and development at MarketingProfs.com and co-author of the book Marketing Champions – Practical strategies for improving marketing’s power, influence and business impact, stopped by the Duct Tape Marketing podcast to share his insights on this notion of marketing champions.

Young and co-authors Allen Weiss and David Stewart demonstrate that marketing is both underutilized and underappreciated and that something has got to be done about it. I agree, most organizations, big and small, underestimate the fact that they are essentially marketing businesses – no matter what they really offer.

Marketing Champions gives marketers tools, including a compass, to create more valuable marketing and, perhaps equally important, to measure, communicate and champion the true impact marketing delivers for the organization.

Check out this article written by Young on the MarketingProfs site – Are You a Marketing Champion?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.