Want to write better - read better

Want to write better – read better

Want to write better – read better

By John Jantsch

On WritingWriting is an essential marketing skill – pretty hard to be very effective without it – whether that’s actually writing the words yourself or being able to recognize a well written sales letter from a freelancer. Most every high school English teacher in the world will give you the same advice: if you want to be a good writer, you have to read a lot. Two of my favorite books on writing, Bird by Bird by Anne Lamott and On Writing by Stephan King offer this as a key.

Just about any reading will improve your writing, but reading advice and examples from master copywriters will really help your marketing writing. My friends Bryan and Jeffrey Eisenberg have assembled a tremendous cheat sheet for anyone who wants to head my advice.

Online Copywriting 101: The Ultimate Cheat Sheet Part 1 and Part 2 should take you well into the new year when it comes to consuming some great reading on the subject of writing.


Getting More Sales with the Buyer’s Journey
How does someone decide to buy a product or service? This is answered by the customer life cycle or sometimes called the Buyer’s Journey. The sale is made when a buyer goes through three key phases: Awareness, Consideration and then Decision. In the Awareness phase, a buyer starts from being problem aware to researching about […]
How to Optimize Your Site for Google's Featured Snippets (Quick Answer Boxes)
In 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within SERPs in the “featured snippet” position (above the top organic result and below the paid listing) and online businesses and publishers have been trying to adapt to the change since then. On one hand, featured snippets […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x