Use Yahoo and Google Alert as Sales Tools

Use Yahoo and Google Alert as Sales Tools

Use Yahoo and Google Alert as Sales Tools

By John Jantsch

If you really want to make a hit with your A list clients and prospects, take the time to find out some background on them and personalize your marketing communications with them. If Ed Jones over there at Acme Industries went to Notre Dame (not such a hard thing to find out) you will score major points by tossing in little bits of information about his favorite subject The Fighting Irish.

Google and Yahoo have both recently launched alert systems that will automatically notify you by email or even by way of your cell phone when any keyword or keyword phrase you select is in the news. Your keyword can be the name of a school, industry, company, sports team, you name it. So when an industry guru makes a prediction for the future of your prospects industry or when a college you are tracking signs a blue chip recruit you can drop a little note to your client or prospect. Now who do you think they are they going to remember come order time?

Yahoo even allows you to add blogs to your alerts so that you can receive notification in your email inbox every time your favorite blog is updated.


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
What Are Referral Champions and How Do You Create Them?
Every business owner knows that the key to generating referrals is creating a positive customer experience. When someone has a great interaction with your brand, they’re more likely to go and recommend you to their friends or colleagues. One recommendation can mean a lot to your business, but what if you could turn that happy […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x