Use Google AdWords For Marketing Research
Do you want to know how to obtain the fastest, cheapest, most reliable
marketing research on the planet? Google AdWords.
Most people know you can sell your wares with AdWords, but I have
used it very effectively to get information as well.
I simply place ads for keyword or concepts I want to know more about,
and then when an interested party clicks the ad they are sent to a
specifically designed landing page that asks them one very tightly
defined question such as…
“What’s the one thing you want to know more about X?”
I usually offer them something for their time, such as a summary
or answers to all the questions.
It’s amazing how powerful this can be when you are trying to write
a sales letter or create a product. The hard work in marketing is
always identifying what people want…once you know that, giving
it to them isn’t really that hard.
Another thing I like about this research is the participants are very
highly qualified and really represent the people I am looking for. They
searched for a term, click on an ad, and took the time to tell me how
to sell them…in their own words.
In about week, for $10 bucks, you can have the greatest marketing
research on the planet.