6 Tools We Use at Typeform to Amplify Our Marketing Productivity
Working in marketing can be very demanding. KPIs, meetings, brainstorming sessions, monthly revenue, never-ending checklists… the list goes on. Luckily, we live in a time where productivity hacks are easy to find. Even easier than catching Pokémon.
Regardless of whether you’re in a large team or an army of one, at the end of the day, it’s all about working to achieve your goals. To do so, staying organized and focused is key. At Typeform, web apps are a must. Here are six of our favorite tools that help us get stuff done.
1. SaneBox for sorting out our email
There are two kinds of people in our team: those who aim for “inbox zero” and those who prefer the “filtered email” approach. Either way, keeping email organized can be a difficult task, especially if you’re subscribed to an endless list of newsletters. That’s where SaneBox comes in. This tool, as the name suggests, keeps you sane by cleaning up your inbox in minutes. It also creates automatic file uploads to the cloud and lets you snooze your email for later—a must-have for when it’s time to focus.
2. Trello for getting organized
Organizing our day-to-day goes way beyond Google Calendar. We seem to have a thousand and one projects in motion at any one time. Project managing is a tough job. That job is made easier for us by using one of our favorite tools, Trello. Perhaps SCRUM methodologies work best for you, or maybe you’re perfectly fine with a good ol’ checklist. Trello is a great management tool that will keep your project organized from start to finish.
3. Feedly for finding the best content
At Typeform, if there’s one thing we love to do lots of, is reading online content. We need to keep up with the latest trends and always like to find new and great examples of top-notch content online. Feedly makes this task easier. This tool lets you make carefully curated lists based on your area of interest. However niche you want your reading list to be, discovering, reading, and monitoring content has never been simpler.
4. Meet Edgar for distributing content
One of the best hacks for social media marketing is scheduled content distribution. But we always found that the available tools were quite limited… until we met Edgar. Meet Edgar is a social media distribution tool that automatically fills itself out by recycling and queuing your content. You can create “buckets” of different types of content, and tell the app how often to share something from each bucket. It’s a massive time-saver.
5. Canva for creating beautiful and shareable images
Statistics show that Facebook posts with images drive 2.3x more engagement than those without and articles with images have 94% more views. So visuals are the way to go. When in doubt, Canva has got you covered. Canva is a complete graphic design tool for non-designers that lets you create beautiful visuals that make your content more attractive. It also has specific image sizes for every platform—allowing you to reach across multiple channels. We’re lucky enough to have an in-house design team at Typeform, but we use Canva to create quick, good-looking images to share in presentations, etc.
6. Crazy Egg for optimizing our website
Having a beautiful website that’s friendly, engaging, and simple is key for us. However, we sometimes want to know how much people are actually engaging with our content. Do they scroll? Have they seen that link? Do they know there’s a “see more” button at the bottom? This is where Crazy Egg comes in. It shows you how your visitors interact with your website through heat maps and scroll maps. This lets you see what works, what doesn’t, and where people are getting lost.
Whether you’re a full-scale marketing team or on your lonesome, we all ask ourselves the same question at some point: “how can I be more productive?” Hopefully with this selection of tools you’ll find that your efforts will be simplified and your results amplified without losing focus.
Joanne Torres is an online & outreach marketer at Typeform. Compared to the industry average, Typeform has 4x higher completion rates due to their human-first design approach—keeping people’s attention from start to submit. Whether collecting customer feedback or having any other type of conversation with your customers, typeforms are beautiful, friendly, and engaging.