The right list is a big piece of the puzzle

The right list is a big piece of the puzzle

The right list is a big piece of the puzzle

By John Jantsch

Jigsaw Direct marketing pros will tell you that a great offer, sent to a lousy list, will most likely get lousy results. But finding great mailing lists is tough, particularly for the small business owner. Compiled lists from companies like InfoUSA are better than nothing, but often produce less than desirable results in terms of accuracy and freshness.

About a year ago I wrote about a start-up called Jigsaw. Jigsaw is out to solve the inaccurate, incomplete and out of date mailing list data problem by employing you to keep the list fresh. Jigsaw’s model for keeping their data records up to date, by offering users an incentive to add to and change records, is so successful they have built a user base of 350,000 members and a mailing database of over 7 million in a little more than a year. I think they might on to something.

Their service is perfect for the small business marketer as they can help you locate very hard to find B2B records and unpublished buyer names at a fraction of the cost of any service I have found. Phone verified leads from some boutique mailing list firms might cost $10-50 each, with Jigsaw, accurate names can be had for a $1 (or free if you contribute data to the list).

Jigsaw records come with mailing address, direct phone numbers and email addresses making them perfect for the kind of multi-channel, education based lead nurturing process that is the most effective way for a small business to market.

When you can successfully target your offerings to right people you can concentrate on working a much smaller mailing list with multiple touches and substantially increase your ROI and response.

Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
Facebook and Google Ads – The Keys to Small Business Paid Search
If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) that to leave them out of your strategy is to not have an online strategy […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!