The Power of Sound

The Power of Sound

The Power of Sound

By John Jantsch

Marketing podcast with Fabeku Fatunmise (Click to play or right click and “Save As” to download – Subscribe now via iTunes

soundMarketers know that the senses play a big role in how we are attracted and what we ultimately buy. But the impact of our sensory experience reaches much deeper than that.

For this episode of the Duct Tape Marketing Podcast I’ve wandered a bit off the marketing path to interview Fabeku Fatunmise a Shaman, sacred sound healer and owner of Sankofa Song.

I know this kind of stuff can get a tad mystical for some folks, but entrepreneurs can benefit by focusing a great deal of attention on internal development as much as marketing development so every so often I dive into personal development themes.

I first encountered Fabeku when writing my most recent book The Referral Engine. A reader responded to my call for examples of companies that provide little special touches in their service. I shared my reader’s story about her experience with Sankofa Song and eventually that led to this interview.

In this podcast we talk about the impact of sound and specifically music on the way we work. I know I have playlists based on what I’m doing at the time and experience the impact of music in ways that I probably don’t fully understand.

Sound healing centers on helping people get focused, connected and unstuck. To me that’s a pretty good recipe for what it takes to find and do work that resonates.

Explore and have fun!

Here’s a sound sample for your listening pleasure – Blue Morpho make sure to use head phones


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