The Power of Colliding Channel Experiences

The Power of Colliding Channel Experiences

The Power of Colliding Channel Experiences

By John Jantsch

Smart marketers are plunging headlong into social media and extending their brands and ecosystems to boldly go where no brand has ever gone before. The digital landscape is exciting, it’s where the buzz seems to be, but the true catalyst of growth and change, I believe resides in the place where your digital and analog worlds collide.

In other words, when you can build a network by conversing with seemingly like minded individuals on your blog and then turn one or more of those individuals into strategic alliances built on a burgeoning relationship of truse, and finally, get a chance to introduce that person to a good customer over lunch, well that’s what I call the ultimate cross channel experience.

colliding ecosystems

To me, twitter is not simply another extended world to manage, it’s an opportunity to initiate community based on ideas instead of geography or industry and then potentially explore ways to move members of that community into other exciting and profitable relationships.

I had a brief conversation on this subject over the weekend with David Armano, author of a great blog called Logic+Emotion. David creates incredibly effective illustrations of ideas and concepts. Visual thinkers will love his work. – Spend some time with this set of illustrations.

What I’m really talking about here of course is integration of marketing messages, campaigns, opportunities and channels, but I think the ability to do this in planned, impactful, and scalable ways has increased dramatically through the addition of social media. But, not to the total exclusion of the conference, chamber social or MeetUp.

Bottom line: we need to think intentionally about the ways to use online to create richer offline opportunities.

Reblog this post [with Zemanta]

How to Use LinkedIn to Generate Sales Conversations
  The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one […]
How LinkedIn Can Help with Your Online Branding
  Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x