The Duct Tape Marketing Textbook

The Duct Tape Marketing Textbook

The Duct Tape Marketing Textbook

By John Jantsch

Book shipping in full swing and already the reader comments have been very humbling. I love all the big name testimonials and media coverage that can come with a project like this, but when a small business owner, one I’ve never met, takes the time to send a note saying something I’ve shared is changing the way they think about business and renewing the hope they have for their dream, well, that pretty gratifying. (I’ll share some of these soon.)

We peaked at #5 on Amazon this weekend and are still hanging around the top 5 for marketing books.

I did an interview with Wall Street Radio This Morning that should air this week on its radio network around the country.

Lastly, the image in this post is a marketing class at Lewis-Clark State College in Lewiston, ID happily sporting their textbook for the semester. Note the one neatly covered in duct tape for safe marketing learning. Thanks to instructor Brian Kolstad for the shot.

The Mildly Inauthentic Nature of Social Media
I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook. They can’t quite put their finger on it, […]
Do You Ever Feel Stuck In Your Business?
I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle. Last week I […]

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