The 100% Refund Referral Strategy

The 100% Refund Referral Strategy

The 100% Refund Referral Strategy

By John Jantsch

One of the most powerful referral marketing strategies I have ever
used in working with my clients is something I call the 100% Refund.

The premise is very simple but the positioning makes all the difference
in the world.

Basically, what you are doing is paying people for referrals…but try this
on for size. Would you be more motivated by this statement I will pay
you $179 for four referrals – or this one – If you send me four referrals
that become clients you can earn a 100% refund on your purchase today.

The result is the same, but the impact in the ears and eyes of the client
is staggeringly different.

Here’s why:
1) It’s simple to understand – 100% = free
2) It’s a game – 4 referrals and I win
3) It can become your entire marketing position – You become the 100%
refund people
4) Those that come to you by way of the game will already know the rules
– It’s like you own little viral network.

Hey, that’s the power of referral marketing and this is just one example of
the over 50 or so that are contained in my book Referral Flood – How to
generate a flood of new business without spending one dime on
advertising.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

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