Talking Word of Mouth with Andy Sernovitz
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Talking Word of Mouth with Andy Sernovitz

Talking Word of Mouth with Andy Sernovitz

By John Jantsch

This is a special podcast as part of Make a Referral Week 2009

Andy SernovitzAndy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking. chatted with me for this special episode of the Duct Tape Marketing Podcast.

Andy shares a wealth of information on his blog DamnIWish and is offering Make a Referral Week participants 25% off his one day Word of Mouth Crash Course held monthly in Chicago (Use this discount code: THANKSDUCTTAPE)

  • We covered a wide range of topics related to Word of Mouth Marketing such as:
  • The difference between referrals and word of mouth
  • How word of mouth happens
  • How to create word of mouth campaigns
  • Simple examples of small businesses word of mouth success

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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From the WikiPedia: Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to […]
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Last week’s Make a Referral Week, an event designed to generate over 1000 referrals for 1000 small businesses, was a big success in terms of bringing a focus on the act of making referrals, but why stop at a week. Making referrals is a great practice all year long. Please join me in kicking off […]

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