Talking Word of Mouth with Andy Sernovitz

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This is a special podcast as part of Make a Referral Week 2009

Andy SernovitzAndy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking. chatted with me for this special episode of the Duct Tape Marketing Podcast.

Andy shares a wealth of information on his blog DamnIWish and is offering Make a Referral Week participants 25% off his one day Word of Mouth Crash Course held monthly in Chicago (Use this discount code: THANKSDUCTTAPE)

  • We covered a wide range of topics related to Word of Mouth Marketing such as:
  • The difference between referrals and word of mouth
  • How word of mouth happens
  • How to create word of mouth campaigns
  • Simple examples of small businesses word of mouth success

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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Tags

make a referral week, WOMMA, word of mouth, Word of Mouth Marketing


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