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local marketing

How National Companies Can Get Friendly in Local Markets

Marketing Podcast with Megan Hannay
Podcast Transcript

Megan Hannay

I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)

There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.

Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs.

At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since.

Questions I ask Megan Hannay:

  • How can local sponsorships be a homerun for businesses?
  • Where does ZipSprout’s marketing tactic fit into the marketing mix?
  • What’s the hardest thing about being the co-founder and CEO of a startup?

What you’ll learn if you give a listen:

  • How national brands can connect with local markets
  • Why both local organizations and national businesses benefit from partnering with one another
  • How ZipSprout matches successful partnerships

Key takeaways from the episode and more about Megan Hannay:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

local partnerships

How National Companies Can Get Friendly in Local Markets

Marketing Podcast with Megan Hannay
Podcast Transcript

Megan Hannay

I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.)

There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

When an organization is new to a market or is trying to establish a local presence from afar, knowing who to partner with can be difficult.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Megan Hannay, co-founder and CEO of ZipSprout. She and I discuss the unique approach national companies can take to infiltrate local markets through community organizations.

Hannay has experience in Silicon Valley, Hollywood and independent consulting. With more than five years of experience in social media strategy development, data diving, and customer listening, she’s developed an attention to customer needs.

At 22, she “won” a job at a social media agency when the client chose her campaign, and she’s been brainstorming and building ideas ever since.

Questions I ask Megan Hannay:

  • How can local sponsorships be a homerun for businesses?
  • Where does ZipSprout’s marketing tactic fit into the marketing mix?
  • What’s the hardest thing about being the co-founder and CEO of a startup?

What you’ll learn if you give a listen:

  • How national brands can connect with local markets
  • Why both local organizations and national businesses benefit from partnering with one another
  • How ZipSprout matches successful partnerships

Key takeaways from the episode and more about Megan Hannay:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

Weekend Favs June 3

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • siteInspire – siteInspire is a showcase of the finest web and interactive designs.
  • Twinword – Twinword provides a unique experience for your keyword research process. Combining data science and SEO solutions, Twinword Ideas strives to deliver high-quality keyword results for any businesses on web.
  • ZipSprout – ZipSprout connects businesses with grassroots local event, nonprofit & association sponsorships for marketing & SEO campaigns.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape