Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some ...
Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight ...
Free ebook – Marketer’s Guide to Customer Reviews Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search engines look to ...
I write about the power of building a network of strategic marketing partners a lot. I truly believe it’s an underutilized small business strategies. Getting a group of like-minded business to market each others products and services adds exposure, creates ...
Some of my favorite tools and services have gone through some pretty big changes recently – enough so that felt it warranted a post just to point the changes out. The first three, Gmail, Evernote and TweetDeck, are tools I ...
Between you and me I had become a little bored with Foursquare. I think it has application for many small businesses and certainly know some businesses that use it quite well. As a consumer user however, it never really offered ...