When my first book, Duct Tape Marketing, finally went on sale I told my readers that it felt like I’d given birth. A number of women were quick to point out that I knew not of which I spoke. I’ve ...

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Many bloggers dream of writing that epic blog post. One that drives so much traffic, links and shares that the front page of Reddit is a foregone conclusion. photo credit: Ed Yourdon via photopin cc Common wisdom suggests that to ...

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The ultimate dream of any marketer is to go from “Hi, how are you?” to “And what form of payment will you be using today?” in 60 seconds or less. But of course some of us wanted a pony for ...

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You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type of content that you may not be focused on and I ...

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A couple of days ago a reader asked me if I was aware of any online survey tools that would redirect a survey taker to a a series of web pages based on their response to a chosen question. I ...

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I wrote a few weeks ago about the effective use of those pesky 404 error pages because, while broken links aren’t any fun, they happen and there’s a better way to handle them when they do. Today I want to ...

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