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11 Weekend Favs July Twenty Three

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

Dude Mountain near Ketchikan Alaska by Mary Jantsch

Good stuff I found this week:

Wordtracker Link Tool – this paid link building tool has been completely overhauled by Wordtracker and is a great low cost way to find the best links back to your site.

Guzzl.it – this tool allows you to create custom search phrases and then Guzzl.it reads hundreds of RSS feeds and creates a page of the hottest content related to your search.

Button creator – this tool from Vertical Response makes it very simple to create buy now and click here kind of buttons for your Website. Buttons have proven to raise click throughs dramatically.

13 Blog Post Optmization with SEO Blogger

keyword phrasesThe folks at Wordtracker, a paid service that is a great tool for discovering and choosing keyword phrases for your web site based on things such as search popularity and competition, pointed out a little Firefox add-on to me recently that some bloggers might find rather handy.

I’ve stated here often that one of the great benefits of blogging as a business tool is that search engines seem to rank blog content very highly. Given that fact, it’s also smart to write your blog content with both reader and spiders in mind. Using important keyword phases in things like your blog titles and blog text is a smart way to get the most bang for your blogging buck.

The Wordtracker Firefox add-on, called SEO Blogger, sits in the browser sidebar as you compose a blog post. Simply put in a keyword or phrase and the tool supplies you with related phrases and recent search volume so you can optimize your blog posts without ever leaving your posting screen. This can be a handy way to gain insight into the exact phrases people are using and even suggest new ways to say some of the things you write about often.

Here’s a quick four step tutorial on how SEO Blogger works.

Image credit: librarianishish

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10 Answer Questions Get Search Traffic

Keyword research tool Wordtracker recently added a cool free tool called Keyword Questions. I think this has some great SEO potential for small business marketers.

keyword questions Search engines have gotten really good at returning results for anything people want to know, so a growing number of people search by simply asking questions. What is marketing? How to install WordPress widgets? How to make a duct tape wallet?

The idea Keyword Questions is that you can put any keyword of phrase in its search box and it will return a list of the actual questions people are asking about that topic and some measure of the volume. Using this tool for all of the various terms related to your business could spark some great and very specific ideas for creating blogs posts and pages that address and are optimized for these exact questions.

I am often asked why business owners would want a blog and this is a great reason. People may not be looking for another blog to read, but they are searching for answers to questions and challenges and getting good at answering those exact questions is a fabulous way to use a blog to build business.