Marketing Podcast with Ted Wright photo credit: Fizzy Purple Grape Soda via photopin (license) So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of ...

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This is a special podcast as part of Make a Referral Week 2009 Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking. chatted with me for this special episode of the Duct Tape Marketing Podcast. ...

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