Who’s Got Your Back - Duct Tape Marketing

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Who’s Got Your Back

I had the opportunity to participate in a discussion about strategic business relationships with Keith Ferrazzi, author of Who’s Got Your Back and Seth Godin, author of Meatball Sundae – the conversation was recorded but I don’t think I’ve ever shared it with you. Have a listen

These are two really smart guys that have something pretty brilliant to offer every time they open their mouths or put pen to paper. Keith’s concept of LifeLine Groups will change the way you think about your network. I’ve given away at least a dozen copies of Who’s Got Your Back, it’s one of the most honest approaches to what it’s really like out here I’ve ever read.