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2 Create, Amplify and Embrace Uncertainty

Marketing podcast with Jonathan Fields (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Uncertainty, and the occasional chaos that accompanies it, is a force that excites and drives me in my daily work, but it wasn’t always the case.

My guest for today’s episode of the Duct Tape Marketing Podcast is Jonathan Fields, author of the book Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance and the storyteller featured in the moving video above.

I think one of the signs of success in business is when you can begin to recognize uncertainty as a good thing, a creative force, that signals the kind of change that happens right before real growth.

The challenge with this idea is that uncertainty can unlock fear and fear often leads to resistance – either or both of which cloud our ability to take action on things and ideas that help us do the work we are meant to do.

Steven Pressfield, author of The War of Art, writes that it is often the thing we fear doing the most that we are absolutely meant to do and that our intense feeling of fear is actually a lantern showing us our path.

Fields presents a strong case for embracing uncertainty coupled with a prescriptive approach for bringing it into your life as a positive force through a set of behaviors.

Most business owners know that must be okay with uncertainty, but Fields suggests that it’s also a behavior that can be learned and mastered through workflow adaptations, daily personal rituals, and cultural shifts in ways that allow you to look for and amplify uncertainty as a driving creative force.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or http://traffic.libsyn.com/ducttape/DTM_JonathanFields.mp3

7 Do The Work with Steven Pressfield

Marketing podcast with Steven Pressfield (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Do the Work - Steven PressfieldIf you’ve ever felt yourself bumping up against an unseen force destined on holding you back from achieving your life’s work, you’ve probably met a shady villain called Resistance. That’s Resistance with a capital R according to this week’s guest on the Duct Tape Marketing Podcast –  Steven Pressfield.

Pressfield is best known as the author of numerous novels, including The Legend of Bagger Vance, a book that was later turned into a hit movie starring Will Smith, Matt Damon and Charlize Theron.

He has also developed a large and loyal following in the creative community with his short non-fiction work titled The War of Art: Break Through the Blocks and Win Your Inner Creative Battles. The purpose of the War of Art was to inspire other writers, artists, musicians, or anyone else attempting to channel his or her creative energies. The focus is on combating resistance and living the destiny that Pressfield believes is gifted to each person.

After writing the War of Art Pressfield encountered numerous entrepreneurs that related to this thing called Resistance and found parallels in what an entrepreneur faces, be they a plumber or attorney, and what a more traditional creative faces.

Pressfield teamed up with Seth Godin’s Domino Project in an effort to help entrepreneurs understand and combat Resistance in its many forms. The Project is titled simply Do the Work and in it readers will learn about:

  • The things that hold them back, including a fear of success
  • How to get out of your own way
  • How to know when you must do something
  • The difference between being a pro and being an amateur

Do the Work will take you all of about two hours to read, but if you’ve had trouble identifying things that are keeping you from living the life you know you must, it may be one of the most profound books you’ll ever encounter. (Currently Do The Work is only available at Amazon)

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or