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Marketing Podcast with Payman Taei

Payman Taei

In this episode of the Duct Tape Marketing Podcast, I interview the founder of Hindsight Interactive and Visme, Payman Taei. Payman’s background in Biology has led him to truly believe in the art of evolution. He constantly strives to create new as he believes if you follow you will be left behind.

He’s the Founder of HindSite Interactive award-winning web design and web development company in Maryland. His experience with web design clients highlighted frustration with the lack of easy-to-use tools to empower non-designers to speak visually. This drove him to create Visme, one of the easiest and quickest way to create engaging presentations, infographics, and virtually any other type of visually engaging content – from any browser without being a designer.

Questions I ask Payman Taei:

  • How do you wrestle with the idea that you are giving someone a powerful tool but there are still design principles that they don’t adhere to or know?
  • Are you finding designers particularly with a collaborative nature who are designing in Visme for their clients?
  • If someone was to ask you now, what would you say has been the hardest thing for you as a business owner to grow in this particular venture?

What you’ll learn if you give a listen:

  • The “aha” moment for creating Visme
  • How you can work with design tools and not be a designer
  • How Visme, a company that works with over 1.8 million businesses, is mostly remote and how it’s helping them today

Key takeaways from the episode and more about Payman Taei:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

helpful marketing tools

Weekend Favs April 28

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Visme – Visme is everything you need to tell powerful visual stories in the form of engaging presentations, infographics, and other visual content.
  • Press Conferences by Publicize – Each month we set up a press conference where your team is interviewed on a 30-minute press conference, where we’ll have at least 6 journalists call-in. At least 3 articles will then published for each press conference.
  • cchound – A curation of CC licensed music from various artists and genres for you to use, however you like, in your creative projects.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape