A few days ago I wrote a piece called 7 Characteristics of a Real Life Marketing Strategy. The idea behind the post was to point out characteristics of some of the most powerful approaches to marketing strategy that often have ...
Last week I conducted a webinar on the use of social media for small business as part of a series for the Verizon Small Business Center. The session was recorded and you can listen to the playback here I also ...
The web has changed many things about business, but one thing’s for sure, it’s dramatically enhanced our ability to collaborate with every important constituency group. Let me explain this idea of collaboration as a business strategy. In the past, it ...