In case that headline sounds a little familiar, it’s taken from the lyrics of the Bob Seger song – Against the Wind. I heard this over the weekend and it seemed like the perfect way to frame one of the ...
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- Tag: Usability testing
There are all kinds of ways to increase conversion on your website. You can tweak headlines, test offers and play with every single copy element to get it just right – but, at the end of the day, if the ...