Universal Search - Duct Tape Marketing

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6 Adding YouTube Video to your Google Local profile

Google Maps (local) allows you to build a pretty detailed profile for your business including product lines, hours of service, credit cards accepted and up to eight product images. In the past couple of weeks they added a feature that allows you to add video to your profile.

This is certainly another in a long strings of signs that you need to be a) working on your local profiles and b) creating short promotional videos.

Google Local adds video

To get your videos to show up when someone does a local search
1) Upload your video to YouTube and note the URL for it
2) Make sure that you have a Google profile – get one or login here
3) Click on the photo tab on the edit your profile page, scroll down to video and paste the YouTube URL in the box

Here’s an example of video in my profile.

21 Using images in SEO

Search engines, and Google in particular through its Universal Search initiative, are making great strides towards delivering multi-media search engine results. Images, audio, and video links are being sprinkled into certain types of searches. The tough part about this desire is that it can be hard for a search spider to determine the actual content or intent or a photo or video. But, that’s where you come in.

Actively using images as part of your overall optimization strategy can pay dividends.

The first step is to make certain that you use the ALT attribute in your web site HTML. Further adding descriptive captions in the text around a your photos is another standard practice.

FlickrTo take this thought up a notch, however, you should consider creating images pages on social media sites and optimizing those pages as well.

The first place to go in my opinion is Flickr.com – Flickr, owned by Yahoo, is one of several photo sharing sites. Other popular ones include Picasa, owned by Google and Photobucket. These sites allow you to create accounts and they upload your photos for sharing publicly or with friends.

All of these services have created sets of tools that allow you to tag and describe your photos. Most people use these as a way to sort, categorize and find their photos, but marketers can use these tools to perhaps create some interesting search juice.

Flickr, for example, allows you to create a separate page for each photo. This page has meta tags you choose – title, description and keyword tags as well as H1 title, and keyword anchor text backlinks. You can view an example page here featuring my Ultimate Marketing System product. This is not simply a ploy to point out my products, the point is to show you how this tactic creates a well opitimized page and photo on a highly indexed web site, pointing to my product. This page will get indexed and may rank highly on its own. (Right click and view the source code on this page and have a look at the meta tags data)

This is a potentially potent way to create some nicely optimized backlinks to your site and generate page views of your products, events, announcements, people, and activities. Once you know how to navigate around Flickr it’s pretty easy to create lots of these pages. Don’t forget to take advantage of the geo tagging that allows you to create local content.

    Here’s your recipe for success with this idea

  • Upload lots of decently composed images
  • Create strong, keyword rich, unique titles for each photo
  • Tag each photo with your most important keywords
  • Write good descriptions and add a link to your site with keyword anchor text
  • Make sure the photos are publicly viewable – it’s a check box option
  • Submit the photo pages to other social sites such as delicious

It’s great if you have riveting images with tons of viral potential, but this works wonders for any well taken image.

8 Content is a verb, content is a strategy?

video cameraIf content is king, and it is, then what, really, is content these days?

On the web, it’s simply not enough to write hard hitting sales copy and call it content. Content, content that educates and builds trust, has become much more active than that and requires a strategic view to be truly effective.

    To compete in the content is king world small business marketers must consider creating, aggregating and filtering the following forms of content:

  • Written content (blogs, articles, static web pages, RSS feeds and news updates)
  • Spoken content (podcasts, testimonials, case studies, core messages, press releases)
  • Video content (tutorials, case studies, testimonials, customer generated, company story, demos and stunning images)

The bar has been raised and your prospects expect to find information in the format they want. They expect to be able to consume this content in many ways, including on a mobile device like an iPhone. You can’t afford to sit this out.

And, guess what, Google, Yahoo and MSN think so much of the mixed media content strategy they have all begun some form of what is being called Universal Search. Now when a surfer goes to a search engine looking for content they may find local directory results, images and video mixed into the organic results. If you aren’t producing these types of content you may find it tougher to compete.

For a great primer on Universal Search look no further than this post from Lee Odden at TopRank.