Twitter is a great tool. I’ve been using it since March of 2006 and it’s certainly here to stay as a communications tool for the foreseeable future. photo credit: Joffley via photopin cc When Twitter hit the big time some ...

Read More

Marketing Podcast with Dan Zarrella Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown ...

Read More

The other day someone once again swore to me that you couldn’t sell using Twitter – those 140 characters just aren’t enough to get your message across. The fact is I’ve sold tens of thousands of dollars worth of books, ...

Read More

One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content. I subscribe to over 100 blogs and I hear over and over again how much ...

Read More

Amidst all the talk of Google+ and the new, new Facebook, Twitter has a lost a bit of its glow. _DaniloRamos via Flickr But, it’s still a very powerful and useful tool for marketers and in some cases the communications ...

Read More

I’ve been saying this all along, or at least for this long, and yesterday I tweeted that it was time to remove the words social media expert or strategist or fanatic from your Twitter profile and even the entire Twitter ...

Read More