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14 The 4-Hour Entrepreneurial Body

Marketing podcast with Tim Ferriss (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

This time of year the Internet, media and bookstores are filled with books, stories and advice on losing weight and getting in shape so the timing of this week’s Duct Tape Marketing Podcast should be right in sync.

Tim FerrissMy guest, Tim Ferriss, is the author of the wildly popular 4-Hour Workweek and the newly released 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman.

Some might wonder, beyond the fact that Tim’s books are two of the hottest selling in recent years, why I would do a show on weight and conditioning. Owning a business is not for wimps. It’s physically and mentally demanding and I’ve often thrown in posts about the relationship of exercise, eating right, getting enough sleep and staying on top of your game mentally as these are so important if you want to run and grow your business in the long run. And, if you’ve put 50 astern, as I have, it becomes a competitive must.

The book starts with a quote from Virgin’s Richard Branson – when asked what business owners could to to become more productive he stated plainly – exercise.

It should come as no surprise that Tim’s latest book is also stirring a bit controversy. Tim’s methods are often considered odd and his tone can be a seen as cocky, but there’s little denying that he’s built a following that verges on worship and his devotees are singing his praises for the results they’ve achieved using his teachings.

This book, while seemingly an odd follow-up to the 4-Hour Workweek is actually a return to Tim’s roots in the exercise and nutrition industry and probably the book Tim has always wanted to write. (Ironically, the success of the 4-Hour Workweek made it possible.) You can find additional book related content at the 4-Hour Body site.

Since the age of 18 Ferriss has recorded every workout and meal and turned himself into a human guinea pig running test after test and challenging much of the conventional nutrition wisdom. He outlines much of what he has accomplished and presents many quick fix solutions and backs up his research with academic journals and sources.

Like the 4-Hour Workweek some will balk at much of the advice that feels counterintuitive – he actually seems to suggest losing weight by eating more and exercising less in one chapter – but I think you’ve got to look at the big idea here and that is the idea of taking your health, diet and exercise into your own hands and start playing with what works for you and you only.

Self-testing and tracking your diet and exercise using online tools such as Daily Burn and an iPhone is how you find the right balance for optimal performance whether you’re trying to run an actual marathon or the one found inside the walls of the typical small business.

I like this book, but understand you’re free to take parts of it with a grain of salt. The book presents new ideas and challenges old ones and brings the idea of “self-hacking” or open source wellness to the forefront once again. Given people’s fascination with diet related books my guess is this book will sell more than the 4-Hour Workweek.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.

30 Relax

Tim Ferriss on the New 4-Hour Workweek

Marketing podcast with Tim Ferriss (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing podcast, I grabbed a few minutes with Tim Ferriss, author of the newly released – The 4-Hour Workweek, Expanded and Updated. The expanded edition features over 100 pages of case studies and anecdotes taken from people that embraced Tim’s Lifestyle Design theme and put it into action in their lives over the last few years.

Tim’s book was a surprise run away best seller when first released and landed him in the spotlight for those who garnered hope from his positive message of work less and live more. However, his message also created a camp of doubters that likely felt the message was unrealistic. I find it ironic that Amazon has his book selling in tandem with Gary Vs CrushIT message of work 80 hours a week until your eyes bleed.

I’ve always felt that Tim’s detractors fall somewhere in one of the camps of resenting his books sales, resenting his go get em sales tactics, or misunderstand the core message of the book. I wrote a post long ago called The Four Daughter Workweek that takes what I think is the message of this work and makes it relevant for me.

Hey, putting yourself out there as the 4-Hour Workweek guy is always going to have people questioning, it’s like saying your holy or the world’s best parent -if you do, your kids sure better behave in public 🙂 Either way, hope you enjoy our conversation and I welcome your thoughts.

In this podcast:

  • Expansion of The 4-Hour Workweek
  • Applying the 4-Hour Workweek principles
  • Tim’s tech tool tips
  • Concept of selling around the product

28 What Does Labor Day Mean Today?

The Labor Day holiday in the U.S. was created as a way to celebrate and highlight the struggles of the American worker for organized rights.

The way we work, the workforce, and what work even means has changed so much over the years that it almost calls for an entirely new definition.

I’ve been asked to judge what I think is a pretty clever Labor Day related contest from the folks at Elance. First off, the grand prize winner gets healthcare coverage for 2010

The event is being called Labor Day 2.0: Online Workers and Elance Celebrate “New Way to Work” and it’s an opportunity for self-employed professionals and their clients to showcase working online. Recent research estimated that there are 37 million American workers who are independent contractors, part-time or temporary staffers, or self-employed and pioneering a new way to work — completely online.

The “New Way to Work” contest begins on Labor Day, September 7, 2009 and ends with the winner announced on December 11, 2009. The contest will give the broader world of online workers and their clients an opportunity to earn their moment in the spotlight.

To take part in the contest, participants need to:
1. Showcase their “new way to work” through any medium they choose, be it photography, a blog article, a Web page, YouTube video, tweet, cartoon, art installation, song, haiku, or any other means to demonstrate their point.
2. Publish and promote their example to capture the attention and imagination of a broader online community.
3. Notify contest judges of their effort via Twitter (use #new-way-to-work) or by posting a link on Elance’s Facebook fan page.

Get more info on the contest on the Elance blog

Throughout the contest, Elance will highlight the most creative, compelling, innovative and inspiring entrants on the Elance blog. After narrowing the contestants to a set of finalists, the Grand Prize winner will be selected by Elance and a panel of judges including Tim Ferriss, bestselling author of The 4-Hour Workweek, technology investor, and productivity expert; Tory Johnson, career expert, founder and CEO of Women For Hire and New York Times bestselling author whose latest book is Fired to Hired; and John Jantsch, author of Free to Choose: How to select any 80 hours a week you want to work (soon to be not so best seller).

38 2009 Will Be the Year for Small Businesses to . . .

With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion – so welcome to Snackfest 2009.

In keeping with the current trend in social media for small bites of info, think twitter sized responses – Plain and simple, I asked some thought leaders this question:

2009 will be the year for small businesses to . . .

Want to play along? Here’s how, post your comment answer to the same question, comment on the snack answer of each expert and tweet your thoughts using #snack09. (Follow the Twitter thread)

Here’s how some thought leaders responded to my question.
Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been slowing you down are in such disarray.
Seth Godin – Sqidoo page

Aaron Wall, author of SEOBook said. . .buy great domain names, as their perceived value drops due to an ad slowdown and browsers eating type in traffic.
Aaron Wall – Twitter ID

Alan Weiss, author of Million Dollar Consulting said . . . to assertively reinvent their relationships with customers and prospects, because you can’t grow by cutting back, can’t improve if you’re afraid, and can’t lead from the back.

John Battelle, founder of Federated Media said . . . get closer to its best customers, add value to their lives, and build new business from that value. Twitter ID

Andy Beal, author of Radically Transparent said . . . take their head out of the sand and start listening to the social media conversations customers, employees, and other stakeholders are having about their brand. Twitter ID

Tim Ferriss, author of the Four-Hour Workweek said . . . get advertising at 70-90% off. Recessions mean budget cuts for larger corporations, which means advertising cancellations, just as in 2001 and 2002. There will be fire sales on remnant advertising, whether print, TV, radio, or online.Twitter ID

Dan Pink, author of Whole New Mind said . . . think boldly and push frontiers while the big guys run scared and retreat to safety. Twitter ID

Tim Berry, founder of Palo Alto Software said . . . refocus on fundamentals: core strategy of identity, market, and focus, plus specific metrics and milestones, basic numbers, and planning as management, with review and revisions. Twitter ID

Bob Bly, author of Persuasive Presentations for Business said . . . prove their unique value to their customers and earn rather than expect repeat orders. Twitter ID

David Meerman Scott, author of The New Rules of Marketing and PR said . . . stop spending $$ on marketing. Instead create interesting information people WANT to consume.Twitter ID

Chris Brogan, publisher of ChrisBrogan.com said . . . demystify the business effects of social tools, and bring real projects to light.Twitter ID

Bryan Eisenberg, co-author of Waiting for Your Cat to Bark said . . . stop waiting for a magic bullet and realize the magic comes from hard work they do.Twitter ID

Look for another helping of expert snacks tomorrow – Snackfest – a second helping!