Facebook advertising is perhaps the most powerful lead generation tool available to small business marketers right now. (I, of course, have to add the disclaimer that this could change and probably will within the next 18 months.) In 2016, however, ...

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The notion of getting someone to your website, landing page or content of some sort and enticing them to exchange their email address and other contact information to get something they are looking for is pretty much standard marketing fare ...

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