The Ultimate Marketing Engine Archives - Page 2 of 3 - Duct Tape Marketing
Find a Consultant Become a Consultant

Tag Archives for " The Ultimate Marketing Engine "


The Business Of Story Podcast – The Ultimate Marketing Engine

Your customers are distracted by the multitude of ways to buy. And as a business, you want to be able to cancel all the noise and confusion so you can start creating authentic relationships with your customers and convert them into life-long customers.

But, you can only turn them into customers for life by changing your view of them as a member instead of a transaction. The secret is to align your focus in helping them achieve the transformation they are seeking and focusing on their success rather than your own. Being able to guide them from where they are to where they want to go is where you will find consistent growth in your business.

In this episode of the Business of Story podcast, I sat down with host Park Howell to talk about how you can use the Marketing Hourglass that reimagines the typical customer funnel process. You’ll learn the seven prospect and customer behaviors of the marketing hourglass and how you can leverage the stories they’re telling themselves about you to attract and keep more ideal customers — all of which are concepts from my upcoming book, The Ultimate Marketing Engine.

Listen to the episode here.

DigitalMarketer Podcast – The Ultimate Marketing Engine

In this episode of the DigitalMarketer podcast, I sat down with host Jenna Snavely to talk about my upcoming book, The Ultimate Marketing Engine. I take listeners through my innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And I’m convinced that it can work for just about any company, including yours.

Listen or watch the episode here.

Social Pros Podcast – The Ultimate Marketing Engine

In this episode, I discuss with hosts Jay Baer and Adam Brown of the Social Pros podcast what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.

We talk about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy.

You can catch some great insights into how you can leverage customer reviews and use them in your strategy. Listen to the episode here.


Agents Of Change – The Ultimate Marketing Engine

It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better for both sides.

Catch my conversation with Rich Brooks on the Agents Of Change show where I’m talking about a process we can use to not only grow our customer base but one that allows you to develop a strategy for your entire business around how you’re going to move through those stages and up the customer success.

Listen or watch the episode here:


Connect The Dots – The Ultimate Marketing Engine

I had the pleasure of talking with Carla Johnson on the Connect the Dots show. We talked about my work with thousands of businesses over the last 30 years, how sticky marketing drives growth, and many of the concepts from my new book, The Ultimate Marketing Engine.

Listen or watch the episode here:


The Justin Brady Show – The Ultimate Marketing Engine

2020 and 2021 disrupted business as usual, and as business owners changed their strategy, some of it was good for us. You can catch my conversation with Justin Brady on The Justin Brady Show where we discuss all of the positive marketing lessons and how we can apply those to future challenging events.

Listen to the episode here:

Inbound Back Office Podcast – The Ultimate Marketing Engine

I sat down with Amy Foley, Co-Founder of Inbound Back Office, to talk about a step-by-step process for consistently growing your agency by making your customer successful.

In this podcast episode, you’ll learn:

  • How to profit from a “customers as members” point of view
  • How to narrow your focus to the top 20% of your ideal customers
  • How to grow with your customers
  • And much more!

I go much deeper into the 5 steps to ridiculously consistent growth in my new book The Ultimate Marketing Engine. When you pre-order, you’ll get instant access to the Ultimate Marketing Engine Companion Course.

Listen to the episode here:

Modern Sales Mastery Show – The Ultimate Marketing Engine

Catch my conversation with Vengreso’s Viveka von Rosen on the Modern Sales Mastery show, where we discussed “Optimizing The Customer Journey.”You can also look forward to hearing tips from my new book, “The Ultimate Marketing Engine,” which tackles the latest evolution and innovation in the world of marketing and how one can achieve ridiculous consistent growth.

Watch it here.

The MarTech Podcast – The Ultimate Marketing Engine

John Jantsch sits down with host Benjamin Shapiro on the MarTech Podcast to discuss his upcoming book, The Ultimate Marketing Engine.

In this episode, we’re going to dive deep into some of the core concepts of the book specifically the idea of viewing your customers, not as a transaction, but really looking at the transformation we can help them achieve in their lives or their business.

To learn more about the book, check out the episode below.

Listen: John Jantsch on the MarTech Podcast