I suspect I’ve uttered the sentiment in the image below several thousand times over the past few years. It sounds so simple, but it isn’t always easy. The greatest way to generate more referrals is to be more referable. The ...
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived on referrals from happy customers? ...
Over the last couple of weeks I’ve had three separate occasions to talk to small business owners about referrals. (The most recent in Brazil for the launch of the Portuguese version of The Referral Engine – Máquina de Indicações) KiltBear ...
I want to make a very important marketing distinction today, one that could change how you approach leads, using a metaphor common in the animal world. Image infowidget via FlickrTo a hungry animal everything around them is viewed as either ...
In my book The Referral Engine I point out that referral generation must be a foundational mindset that runs throughout your marketing plan and your marketing implementation. To become a widely referred organization everyone in your business must think about ...
I’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!) ...