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memorable moments

Creating Memorable Moments for Your Customers

Marketing Podcast with Chip Heath
Podcast Transcript

Chip Heath

Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is also the co-author, along with his brother, Dan, of numerous books, including Made to StickDecisive: How to Make Better Decisions in Life and Work, and Switch: How to Change Things When Change is Hard. He and I discuss The Power of Moments: Why Certain Experiences Have Extraordinary Impact.

Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.

Questions I ask Chip Heath:

  • Why are some trivial moments so memorable?
  • Is there an art to creating memorable moments?
  • Is it possible to have inauthentic memorable moments?

What you’ll learn if you give a listen:

  • Why even small moments can be impactful
  • How to create memorable experiences
  • What the role of humor is in creating these experiences

Key takeaways from the episode and more about Chip Heath:

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