The Domino Project - Duct Tape Marketing

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2 Anything You Want

Marketing podcast with Derek Sivers (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

This week’s guest on the Duct Tape Marketing Podcast is Derek Sivers, founder of CDBaby and author of Anything You Want 40 Lessons (When you buy any version of the book you can grab 200 musical downloads as a gift from Derek too!)

Anything You Want is another The Domino Project publication and a fitting one I think. Godin and Amazon are attempting to change the way books are published much like CDBaby changed the way music was published and distributed.

Sivers offers up uncommon, yet inspirational advice in 40 nuggets that will make you smile, squirm and perhaps question why you’re in business in the first place.

During our chat he reveals that his decision to sell CDBaby, something he couldn’t really imagine at one time, came down to some advice from Seth Godin. When asked what to do, Godin told him – “If you care, you’ll sell it.”

I think that’s a feeling many small business owners have – this thing they’ve built is your baby, but if you stop caring about the people you’re serving, it’s time to get out and do something else.

My last question to Sivers was obvious I thought – “So, what should we be listening to?” How he chose to answer that seemingly innocent question is as telling as any moment in the show – “You should pick some kind of music you don’t know anything about, or that you think you might hate, and explore it for a while.”

I thought I would also share one of Derek’s TEDTalks so you could get an even better feel for his way of thinking.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

7 Do The Work with Steven Pressfield

Marketing podcast with Steven Pressfield (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Do the Work - Steven PressfieldIf you’ve ever felt yourself bumping up against an unseen force destined on holding you back from achieving your life’s work, you’ve probably met a shady villain called Resistance. That’s Resistance with a capital R according to this week’s guest on the Duct Tape Marketing Podcast –  Steven Pressfield.

Pressfield is best known as the author of numerous novels, including The Legend of Bagger Vance, a book that was later turned into a hit movie starring Will Smith, Matt Damon and Charlize Theron.

He has also developed a large and loyal following in the creative community with his short non-fiction work titled The War of Art: Break Through the Blocks and Win Your Inner Creative Battles. The purpose of the War of Art was to inspire other writers, artists, musicians, or anyone else attempting to channel his or her creative energies. The focus is on combating resistance and living the destiny that Pressfield believes is gifted to each person.

After writing the War of Art Pressfield encountered numerous entrepreneurs that related to this thing called Resistance and found parallels in what an entrepreneur faces, be they a plumber or attorney, and what a more traditional creative faces.

Pressfield teamed up with Seth Godin’s Domino Project in an effort to help entrepreneurs understand and combat Resistance in its many forms. The Project is titled simply Do the Work and in it readers will learn about:

  • The things that hold them back, including a fear of success
  • How to get out of your own way
  • How to know when you must do something
  • The difference between being a pro and being an amateur

Do the Work will take you all of about two hours to read, but if you’ve had trouble identifying things that are keeping you from living the life you know you must, it may be one of the most profound books you’ll ever encounter. (Currently Do The Work is only available at Amazon)

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

Seth Godin Pokes His Own Box

Marketing podcast with Seth Godin (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Poke the Box Seth GodinMy guest for this week’s episode of the Duct Tape Marketing Podcast is best selling author, blogger, Squidoo creator Seth Godin. In this episode we discuss Seth’s new book – Poke the Box.

While the book comes in at only 80 pages, perhaps the biggest punch it packs is the one aimed at the traditional book publishing industry. Seth produced this book, not with his former publisher Portfolio, but with a start up project, jointly created with Amazon, called The Domino Project.

Few people in the business ranks have been as successful at launching a book as Seth and true to form, Godin is turning the book industry on its side with a $4.99 Kindle version, a 5 pack and 52 pack and a limited edition letterpress cover edition.

Many in the publishing industry are keeping a close eye on this project. While there’s little doubt in my mind that Godin is that concerned about the financial aspects of this endeavor, preferring instead to focus on poking his own box, it will be interesting to see how this pans out.

Godin was paid at the top of the category by his publisher and will need to sell far more copies of Poke the Box in this pricing model than the traditional royalty driven route. The big question for some in the publishing industry is what kind of distribution the big book chains will give to an Amazon produced book. The book also promises to sell far more digital copies than previous Godin books, a category that traditional credibility lists, such as the New York Times, have been slow to acknowledge.

As the book Poke the Box suggests, however, you don’t make your mark by following the status quo, you make your mark by creating the status quo. According to Godin he would rather make a ruckus than be a hypocrite and took this route to be an example of those that change, poke and lead.

We are living in an era where the news in the newspaper is old before it hits our driveway real time, public interaction with small groups of customer is now, not only possible, it’s essential – and perhaps this includes the packaging of ideas that have commerce.

Godin’s message in this book is that we need to think more like computer programmers, we need to test and improve, test and improve in real time where the cost of failure is nothing. We are not General Motors, we are an idea economy that rewards initiative over perfection.

Searching for the next big idea is a form of hiding – being wiling to ship something and not worry about failure is Poking the Box.

A distinction that Godin adds is that if you don’t finish, the starting doesn’t matter. Ideas are worth nothing, finishing is what’s valuable.

Godin is a master at creating compelling ideas out of very few words and this is a book that is both very important and very simple to consume.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or