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Is Being Congruent the Secret to Making More Money?

Marketing Podcast with Carrie Wilkerson
Podcast Transcript

Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about.

If you hang around a long-time entrepreneur for any length of time you’re bound to hear their origin story – and there’s a pretty good chance that if you tracks the ups and down of their working past you’ll see some moments when they made a turn in the road that had great impact.

It’s fashionable these days to refer to the idea of “pivoting” a business to adjust to market demand, but I think most individual entrepreneurs do a lot of pivoting but it’s often a move to regain some congruence.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Wilkerson. She is a best-selling author, international speaker, radio guest, and sought-after “really nice person.” She is the author of The Barefoot Executive. She and I discuss why alignment and congruency are so important for business success.

Featured on CNN and Fox Business News and named by Forbes as a top small business influencer, Carrie has consulted with Google and other influential business leaders on business growth strategies and current trends. However, Carrie mostly enjoys helping ordinary people lead extraordinary lives.
There are couple awkward (for me) moments in this podcast where I wanted to push a little harder, but I think help back because, frankly, I’ve struggled with this idea at times and am not entirely sure I’ve figured it out.

Questions I ask Carrie Wilkerson:

  • What are your tips for marketing a new brand?
  • Why is it valuable to find a niche?
  • How can people say focused when numerous opportunities come their way?

What you’ll learn if you give a listen:

  • How to pivot to a new opportunity without losing momentum from past brand recognition and efforts
  • How to be seen, be heard, and be helpful
  • How to get more done by having fewer priorities

Key takeaways from the episode and more about Carrie Wilkerson:

If you like the Duct Tape Marketing Podcast, you may also like my other podcast, The Consulting Spark, where I interview independent marketing consultants and agency owners and talk about how they built their business, the struggles they face, and what they love about being in this business. Check it out at

1 Thinking of Starting a Business?

Marketing podcast with Carrie Wilkerson (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Starting a business has never been easier. The Internet and host of free and low cost apps mean that pretty much anyone can start something for very little money.

Of course, just because you can start a business may not be the best reason to do so.

My guest for this week’s episode of the Duct Tape Marketing podcast is Carrie Wilkerson, otherwise known to many as The Barefoot Executive. Wilkerson recently captured years of knowledge in building her own business and that of the many would be, aspiring and thriving small business owners she consults in the appropriately named book The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom

Wilkerson shares a bit of her personal story of feast and failure and wanting to find a way to be with her kids while creating a business, but this book is more than her story, it’s a road map of what to do and what not to put together with lots of hard work.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or