TED Talk - Duct Tape Marketing

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17 The Truth About What Motivates Us

Dan Pink has a new book coming out at the end of the year – Drive: The Surprising Truth About What Motivates Us – that may help people rethink the entire notion of the carrot and stick approach to motivating and rewarding employees. Seems that autonomy is a much greater motivator than we understand.

Dan will be a guest on an upcoming episode of the Duct Tape Marketing but this past summer he presented the central theme of his book durting a TED Talk. The 18 minute clip below is worth watching over and over again. (Dan’s a great presenter and this video could be used to teach how to present.)