Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer. In some high end, long decision process selling environments it’s the only way ...

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Leads, leads, leads, every business needs them, some are actually good at generating them, but . . . there’s a really important thing you must understand about leads – not all are created equal. Now, I’m not talking about leads ...

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Email marketing service Swiftpage has added some nice new features. I had a chance to discuss the new Drip Marketing capabilities with Swiftpage founder Bob Ogden. Listen to this brief overview and look for more as I try this promising ...

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From a business standpoint, a lot of small business have some pretty distinct advantages over much larger organizations. Not always, but in some cases, they can be more flexible, offer personalized options, provide faster/better service, and involve senior experienced level ...

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